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Generous Wines Campaign: Good Results!

The SAQ gives $400 000 to Food Banks of Quebec.


Montreal, May 1, 2013 – On May 26, 27 and 28, thousands of Quebecers beat a path to outlets of the Société des alcools du Québec (SAQ) in order to buy white wines. Thanks to their enthusiastic participation, the SAQ was able to present a cheque of $400 000 to Food Banks of Quebec. For each bottle of white wine sold in its outlet network, the SAQ donated $1 to the organization. In addition, the suppliers of six specially selected white wines upped the ante by another $1 or more.


“What a beautiful spring weekend for enjoying a glass of white wine while helping out Food Banks of Quebec,” said Saskia Thuot, spokesperson for the campaign. “The sun was out and so were many Quebecers. They dropped by SAQ outlets to buy themselves a little treat and to show their concern for people not able to raise a glass over a good meal. This gesture of solidarity is to their great credit. Like the people who will benefit from the food provided by this campaign, I offer them my thanks for coming out in such large numbers.”


“Each year, we rely on Quebecers’ participation to make this campaign a success,” said Philippe Duval, Chief Executive Officer of the SAQ. “And experience shows us that, each year, our customers make a point of coming to buy white wines in order to support people in need. It’s an action that makes a huge difference at this time of the year, when food banks’ supplies are at their lowest.”


“We are pleased to be able to count on this SAQ initiative once again this year,” added Zakary O. Rhissa, General Manager, Food Banks of Quebec. “The Generous Wines campaign enables us to continue our daily operations as well as to buy items unobtainable through the recovery process. We are grateful for the efforts made by the SAQ and its suppliers and for the enthusiastic support of its customers.”


About Food Banks of Quebec

For nearly 25 years, the Food Banks of Quebec (FBQ) network has supported and represented 18 members of the Moissons food banks across Quebec. The banks supply 1,064 community organizations that handle more than 1.8 million requests for emergency food assistance each month. Since 2011, the food assistance program has seen demand rise 17%.


A member of Food Banks Canada, the FBQ is the Quebec representative of the National Food Sharing System and for the HungerCount annual socio-economic report, which paints a picture of the people who rely on food assistance across Canada.

www.banquesalimentaires.orgThis link opens in a new window.


About the SAQ

The SAQ’s mandate is to sell alcoholic beverages by offering a broad range of quality products. The SAQ carries out this mandate through a network of some 400 outlets and 400 agency stores. It sells nearly 11,000 products from some 65 countries.


In addition to its commercial mission, the SAQ fully assumes its role as a responsible corporate citizen by contributing each year to some 500 organizations and events across Quebec through its donation and sponsorship program. In fiscal 2011–2012, the value of these contributions totalled $7.4 million.  / link opens in a new window.