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Below are clarifications, explanations, updates and corrections, as the case may be, regarding assertions made about the SAQ in the media and on other platforms.



  • Quebec-bottled wines
    February 28, 2014

    A wine-bottling industry has existed in Quebec for several decades now.

    This local industry bottles high-quality wines that are sold mainly through the grocer and convenience store network. Around 50 of its products can also be found on the SAQ’s shelves.

  • Employee discount program
    November 25, 2013

    In response to a Journal de Montréal article about the Employee Discount Program, the SAQ wishes to issue the following correction. Employees eligible for the program have access to a 40% discount on purchases up to an annual maximum calculated on the regular price.

  • Response to Alain Mounir, President, Julia Wine (Apéri-Fruits Compton)
    October 8, 2013

    The SAQ has never failed to meet its payment obligations toward Julia Wine, and the cheque issued on Monday is in no way related to Mr. Mounir’s recent media appearances. The SAQ is paying for the products concerned on schedule.

  • Rectification regarding suppliers' prices
    September 26, 2013

    Following publication of the article “Des rabais hors prix” on the front page of today’s La Presse, we want to clarify the situation for our customers.

  • The SAQ, a partner of Quebec producers
    June 5, 2013

    The SAQ is committed to promoting Quebec products and providing an outlet for them, but at a pace determined by the producers. The company works closely with the various producers’ associations and has obtained good results to date.

  • SAQ Board members receive no special privileges or full or partial discounts
    April 12, 2013

    In response to the article “Avantages en liquide” published in La Presse on April 12, the SAQ wants to correct an erroneous claim made in the article.

  • Retail prices: 900 products under $15
    April 4, 2013

    Several claims have recently appeared in the media regarding the presence of wines costing less than $15 on the shelves of the SAQ. The company wants to assure its customers that it has no plans for a retail strategy aimed at eliminating such products. The SAQ continues to offer more than 900 products under $15. That’s 900 opportunities for wine discoveries.