FREE IN−STORE DELIVERY with any purchase of $75 or more

The SAQ’s commitment

A love of sharing has long influenced what we do. For years, we at the SAQ have passionately worked with you to help you make new discoveries. Today, in large part thanks to SAQ Inspire, we’re able to take every opportunity to better listen to you, which lets us better serve you. With a view to constantly improve, and inspired by our customers and the world around us, we’re sharing our commitment with you—to guide you towards new personalized discoveries that are reasonably priced and accessible where and when you want, all while using sustainable practices.

 

SEE WHAT THIS COMMITMENT MEANS FOR YOU.

Back to top

 

DISCOVERY

Thanks to passionate employees and a variety of initiatives like SAQ Inspire,
we at the SAQ are committed to getting to know you better in order to guide
you towards personalized discoveries that match your taste profile.

 

 

*According to October 30, 2017 data.

 

*Comparable products on October 7, 2013 and 2015 as well as November 7, 2017, for active products of less than $11,99 that sold more than $1000 of red, white, rosé and sparkling wines of 750 ml and 1 L sizes. Excluded : wine base products (Ex. : wine cocktails & sangrias) and dealcoholized products. The number of products of less than $11.99 may vary on a daily base due to introductions, withdrawals and price or promotional changes.

 

THE SAQ’S COMMITMENT

A love of sharing has long influenced what we do. For years, we at the SAQ have passionately worked with you to help you make new discoveries. Today, in large part thanks to SAQ Inspire, we’re able to take every opportunity to better listen to you, which lets us better serve you. With a view to constantly improve, and inspired by our customers and the world around us, we’re sharing our commitment with you—to guide you towards new personalized discoveries that are reasonably priced and accessible where and when you want, all while using sustainable practices.

SEE WHAT THIS COMMITMENT MEANS FOR YOU.

DISCOVERY

be expertly guided towards great discoveries

ACCESSIBILITY

easily shop where you want, when you want

FAIR PRICING

enjoy fair prices

RESPECT FOR THE ENVIRONMENT

rest easy knowing the SAQ has adopted sustainable practices

Thanks to passionate employees and a variety of initiatives like SAQ Inspire, we at the SAQ are committed to getting to know you better in order to guide you towards personalized discoveries that match your taste profile.

SAQ Inspire : 2 million members, Tons of personalized discoveries, Making discoveries is a snap with SAQ Inspire

The SAQ’s personalized experience, offered free of charge, evolves with you to enrich your discoveries, as well as allowing you to earn points that can be redeemed to lower your bill.

94% satisfied customers According to an ongoing 2017 study about overall satisfaction involving 200,000 customers.

More than 9 customers out of 10 say they’re satisfied with the increasingly personalized experience offered by the SAQ.

All passionate about wine and fine spirits, and eager to serve you well—together they are an endless source of advice about discoveries from here and abroad.

5,700 employees to advise you in store

Every week in your newsletter, receive exclusive bonus point offers, information on new arrivals suited to your tastes, and content selected just for you.

Consult your Purchase Profile online in order to make informed choices and your Purchase History to see what you’ve bought and liked in the past.

Share your Inspire card with an advisor for even more personalized discoveries.

Promotions customized to suit your tastes

Get access to a variety of promotions in store and online, including some tailor-made for you. Combine those with discounts in the flyer and you’ll agree—Inspire really pays off!

Tastings are the perfect way for us to share our passion with you. If a product catches your eye, see if it’s available at a tasting station or ask an advisor if you can try it—it’s free. They can also provide helpful hints for savouring in style.

Free tastings to suit every taste

Advisors – along with taste tags, SAQ Inspire events and personalized suggestions, social media, our magazine, the app and SAQ.COM – are excellent partners as you explore the world of wine and spirits.

Tags to simplify discovery

Taste tags help you identify the types of wine and spirits you prefer, so you can explore these worlds of flavour with confidence. Talk to your advisor about tags—it’s a fun and easy way to kick off the conversation!

Making a perfect cocktail at home is as simple as 1, 2, 3, thanks to the fun and easy recipes developed by the SAQ to initiate you to the world of mixology.

Base + Cream Or Liqueur = Drink

The Spirit of Sharing Advice and inspiration, in print and PDF

With a new issue every season, The Spirit of Sharing helps you host in style, whatever the occasion. Advice, inspiration, articles, smart shopping suggestions, food and cocktail recipes—it’s got everything you need to be in the know about the latest food and wine trends.

Leaf through your copy with the SAQ app handy for complementary product information and new digital content every week. Cheers!

Inspiring discoveries—wherever, whenever

The SAQ’s social media brings together a community of aficionados, who are eager to share their passion and their discoveries. Food and wine pairings, cocktail recipes, wine suggestions, new arrivals, contests and more—everything you need to be inspired every day is just a couple clicks away!

Over 450,000 social media followers

2,000 reasons to share

Take advantage of some 2,000 one-of-a-kind recipes and pairings suggested by our advisors and writers, found on our social media and at SAQ.COM. You’ll have everything you need for delicious cocktails and combinations to share with your guests.

A world of discovery with SAQ Inspire events

Invitations to exceptional events, tours of wineries, and products that are sure to become favourites—that’s discovery with SAQ Inspire! Each year we hold 40 events, and over 700 winners get to take advantage. You could be next!

SAQ Inspire Signature tasting events and wine trips are unique opportunities to meet people as passionate as you and to discover exclusive products from the best vineyards on the planet.

SAQ Inspire Signature events: get-togethers for aficionados

KEEP READING TO DISCOVER EVERYTHING WE AT THE SAQ ARE DOING TO MAKE YOUR EXPERIENCE EVEN BETTER.

ACCESSIBILITY

With SAQ.COM and our vast network of stores, we at the SAQ are committed to making the same products – from here and abroad – available to you wherever and whenever you want.

13,200 products from 77 different countries

White wines, reds, rosés, bubbly, beer, liqueurs, fine spirits, coolers, Cellier New Arrivals, and limited editions—the SAQ is your one-stop shop for all the products that could tickle your fancy, from rare gems to perennial favourites.

Over 1,350 new products each year

In an effort to constantly renew your experience, the SAQ increases its offering by 10% every year, adding new products—including Signature and limited-edition items.

As one of the largest importing companies in the world, the SAQ unearths premium finds from the four corners of the globe, from the rarest varietals to the most prestigious fine spirits.

More than 2,700 Signature products

Shop wherever, whenever

Over 800 points of sale throughout Québec

Wherever you are, there’s an SAQ nearby

Get suggestions and expert advice at SAQ Classique, Sélection and Express stores, plus you can find some of our most popular products at SAQ agencies, located at stores in your area.

SAQ Dépôt is perfect for buying in bulk. Stock up on your favourite items at prices that can’t be beat at one of our 10 SAQ Dépôt outlets, all situated near major urban centres.

THE SAQ AT YOUR FINGERTIPS

Choose from a selection of thousands of products online, then buy them directly at SAQ.COM or using the SAQ app (it’s fast and secure).

Two flexible delivery options

With online orders of $75 or more, enjoy free in-store delivery thanks to the Click, Pay and Pick Up service available at 362 locations.

Or get you purchases delivered to your home or office for a low flat rate.

A STREAMLINED SHOPPING EXPERIENCE

Extended business hours

In order to better serve your needs, 212 of our outlets are now open until 8 p.m. Saturday through Wednesday and until 9 p.m. Thursdays and Fridays. SAQ Express stores close at 10 p.m., 7 days a week.

Finding what you want is a snap with our shopping universe

Your shopping habits inspire us to design and renovate our outlets in such a way as to provide a seamless experience. With sections including Espace Cellier, Espace Cocktail and Célébrations, you can find and buy your favourites quickly and easily, leaving you more time for discovery!

Faster, easier ways to shop

Enrich your in-store visits by using our digital platforms – take advantage of exclusive offers, receive expert advice, pre-shop or order there directly.

Wherever you are, check the online and in-store inventory of your favourite products by scanning bar codes with the app. You’ll know exactly which store to go to or whether to shop online in order to ensure your favourite bottle makes it to the table.

Maximize your experience even more

Keep your SAQ Inspire card handy

Consult your SAQ Inspire purchase history and profile

Receive exclusive personalized offers

Get access to new arrivals suited to your tastes

Your opinion matters

We want to hear what you have to say, and that’s why we conduct regular surveys, so we can keep adapting our stores to your needs. We aim to provide an accessible, efficient and satisfying shopping experience!

KEEP READING TO DISCOVER EVERYTHING WE AT THE SAQ ARE DOING TO MAKE YOUR EXPERIENCE EVEN BETTER.

FAIR PRICING

Thanks to a sustained effort to reduce operating costs and negotiate better prices with our suppliers, we at the SAQ are committed to offer our customers fair pricing—this means more frequent promotions and an increasing number of reasonably priced products.

Increasingly customized promotions all year long

Save money thanks to a variety of promotions in store and online, including some tailor-made for you. Combine those with discounts in the flyer and you’ll agree—Inspire really pays off!

Bonus points just for you, every week

Every week in your newsletter, receive exclusive promotions related to products you’ve bought in the past and ones that may tickle your fancy. You can take advantage of these offers coupled with bonus points as many times as you’d like over the next seven days.

Personalized promotions

Inspired by your tastes and previous purchases, personalized promotions were designed to help you save! They’re sent via email and created based on your favourite categories, tags and regions. Take advantage of yours!

Promos, discounts and bonus points galore!

As well as exclusive promos, a wide range of ongoing offers help everyone save at the SAQ—from promotional weekends to bonus points in store and discounts in the flyer!

People who love buying in bulk can count on SAQ Dépôt outlets to help them lower their bill with cumulative discounts available all year long! The more you buy, the more you save

A store for bulk buys—SAQ Dépôt

An impressive array of products at great prices

We love bargains

We think it’s fundamentally important that each customer finds what they’re looking for at the SAQ, regardless of budget or preference. That’s why we see to it that there’s always an extensive selection of products for under $12 in store and online.

Affordable and cheerful!

Great products at great prices—that’s how to describe the items that fall under the Super Value category. In January 2017, the SAQ began stocking quality products for under $8.

Our low prices are easy to find

In store, the Value Picks zone contains our selection of low-priced, high-quality wines, organized by taste tag.

In store and in the flyer, the Value Picks logo helps you easily spot the delicious product priced to please.

On SAQ.COM, activate the “less than $11.99” search filter to see the full range of attractively priced products.

NUMEROUS PRODUCTS AT LOW PRICES

We heeded our customers’ comments about our prices. Thanks to a structural overhaul and our optimization efforts, the SAQ began slashing prices in 2014.

Champagnes

+

1.5 L formats

+

Coolers

+

1,600 popular wines

$1.40 more affordable

In 2017, as part of our continued effort to slash prices, we instituted three successive price cuts on consumers’ favourite wines, for an average total reduction of $1.40 per bottle.

Competitive rates on the Canadian market

Approximately 75% of the products sold at both the SAQ and the LCBO cost the same or less at the SAQ.

Stable prices like never before. Except when they go down, of course.

As part of our commitment to maintain steady prices, we at the SAQ reduced the number of possible price hikes per year from seven to two (price increases are strictly controlled), but immediately pass on the savings to consumers when we negotiate lower cost prices with our partners.

WHEN YOU BUY A BOTTLE FOR $15, WHERE DOES THE MONEY GO?

Redistribution to society : $7.48 49.9%

PROFITS PAID?TO THE GOVERNMENT OF QUÉBEC : $3.99 26.6%

VARIOUS TAXES?(GST, QST, SPECIFIC TAX) : $3.00 20%

EXCISE AND CUSTOMS DUTIES : $0.49 3.3%

PRODUCT COSTS $5.34 35.6% $

SAQ OPERATING COSTS $2.09 13.9%

ÉDUC’ALCOOL AND SELECTIVE COLLECTION $0.09 0.6%

KEEP READING TO DISCOVER EVERYTHING WE AT THE SAQ ARE DOING TO MAKE YOUR EXPERIENCE EVEN BETTER.

RESPECT FOR THE ENVIRONMENT

Convinced that adopting sustainable initiatives can make a difference for the health of both the planet and the population, we at the SAQ are committed to expanding our ethical and eco-friendly practices.

Ethical sales practices, with no exception

Because we care about the health of Quebecers, the SAQ respects the law and will not sell alcohol to minors, intoxicated individuals or anyone attempting to make a purchase on their behalf. Our staff is trained in ethical sales practices as soon as they are hired and on an ongoing basis afterwards. They have a duty to check the age, state and intention of potential customers and can refuse to sell alcohol if they have any doubts.

We have been contributing to the Fonds Éduc’alcool since it was created in 1989. As a Crown corporation, we’re proud to subsidize this organization to the tune of $3 million annually so it can develop and implement prevention, education and information programs to help young people and adults make informed, responsible decisions about drinking.

Because moderation is always in good taste

Quality products, tested in our labs 76,000 samples analyzed

In 2016–2017, some 76,000 samples were tested in our labs—that’s how we guarantee that each bottle contains a quality product, regardless of price.

Origine Québec—because supporting the local economy matters

We work closely with the industry to ensure the growth and future of the Origine Québec brand. As well as stimulating our economy, buying local helps the planet by requiring less transportation. Encourage Québec craftspeople by stocking up on homegrown wine, beer, cider, fine spirits, mead, liqueurs, and more!

We enjoy a Canadian tipple

And we think you will too! Explore all that Ontario’s wine regions have to offer and send your taste buds on a journey through British Columbia. When you get a taste of Canada, you help producers across the country.

Over 700 organic products

We are constantly adding to the number of organic, biodynamic and natural products we sell, made without pesticides or fungicides, and that respect the environment.

Look for the green price tags and pictograms on SAQ.com and in store.

The retailer with the most LEED-CI-certified buildings in the province

For a healthier planet, we’ve integrated sustainable measures when planning and building our stores and offices.

Responsible waste management

Recycled materials with low levels of volatile organic compounds

Forest Stewardship Council controlled wood

Energy-efficient equipment

Recycled glass aggregate in the cement

30 LEED-CI certified buildings, 22 certifications in the works

Jean-Talon—a great example of an entirely eco-friendly outlet

Perfectly integrated into the largest public market in Canada, the Jean-Talon store in Montréal is a gold standard when it comes to reusing material—it’s truly a showcase for Québec expertise and innovation!

Cutting our GHG emissions more and more each day

Greater energy-efficiency when it comes to transportation, hybrid delivery trucks, our high-efficiency heating project—at the SAQ, we’re constantly multiplying our efforts to reduce our greenhouse gas (GHG) emissions as much as possible.

Flyers and magazines made from 100% post-consumer recycled paper and 100% eco-friendly gift cards

Farewell, single-use bags = 80 million fewer bags in circulation every year

Oh yes! We’re proud to say that the SAQ was the first Québec retailer to stop offering paper and plastic bags in January 2009, and that since then the number of bags in circulation in Québec has decreased by 4%.

60 million in sales for 900 Québec suppliers

Our buyers have been trained to comply with responsible sourcing policies since 2008. As a member of ECPAR, we at the SAQ have integrated environmental criteria in our call for tenders when buying products.

Backing a pilot project to improve the performance of our roads and give glass a second life? Now that’s an idea that’s got legs!

Over 200,000 recycled glass bottles mixed into asphalt

Sharing remains the best way to foster a healthy society

Through our donation and sponsorship program, we fund over 300 organizations and numerous festivals and events. Being involved in our community is just another way we exercise good citizenship!

We also support:

The Entraide campaign, along with our employees

Québec’s major wine industry events

Training and developing the next generation of sommeliers

We are proud to back Food Banks of Quebec, La Tablée des Chefs, as well as Moisson Québec.

Over a million dollars towards food relief

KEEP READING TO DISCOVER EVERYTHING WE AT THE SAQ ARE DOING TO MAKE YOUR EXPERIENCE EVEN BETTER.