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It is by sharing and being actively involved
in our local environment that the word community
takes on its full meaning.

Food assistance, our corporate cause

A Taste for Ending Hunger

Because at the SAQ we believe that, before drinking well, it is essential to have enough to eat and because sharing means giving to those in need, we have made food assistance our corporate cause. Whether through our support for Food Banks of Quebec and La Tablée des Chefs or through the SAQ solidarity vegetable garden and the honey from our bees, we are redoubling our efforts to end hunger.



Food Banks of Quebec

A proud partner of Food Banks of Quebec (FBQ), the SAQ organizes several initiatives a year to raise funds for distribution by the FBQ to the 19 regional Moissons and nearly 1,200 community organizations across Quebec.


During our latest campaign, the SAQ donated $1 to the FBQ for each bottle of white wine sold between May 4 and 6, 2018. We also collected donations in our stores from May 4 to 13. This year, the campaign raised a total of $905,108.


Knowing that a $1 donation is the equivalent of three meals, we are pleased to be able to assist many families across the province due to the generosity of our customers and the involvement of our employees.




Available in 3 formats

Sale of gift boxes in support of FBQ

You can support the cause all year long, as all profits from the sale of gift boxes and wood boxes are remitted to the FBQ. Last March, we donated $150,000 thanks to this initiative.



Excluded from this campaign: liqueur permit holders, SAQ.COM, SAQ agency stores and Vin en vrac counters. This fundraising campaign has been in progress since December 1, 2016 and applies solely to the 4 (four) following gift boxes: SAQ Codes 00956250, 00956268, 0095627, and 11285793. Net profits raised by the SAQ for each gift box sold in participating stores will be donated to the Food Banks of Quebec. 18 years and over.



La Tablée des Chefs

The SAQ supports La Tablée des Chefs, a not-for-profit organization whose mission is to help feed people in need and promote culinary education among young people.


Last March, La Tablée des Chefs held the 15th edition of the Semaine des écoles hôtelières du Québec, presented by the SAQ. As part of this event, 500 students from 15 hotel schools across the province prepared more than 100,000 meals that were distributed to needy families through the Food Banks of Quebec network.


To mark the 15th anniversary of this activity, SAQ employees also pitched in and prepared a total of 500 meals during a volunteer activity.



The SAQ solidarity vegetable garden

In partnership with the Y’a Quelqu’un l’Autr’Bord du Mur (YQQ) social economy enterprise, a vegetable garden was planted on a parcel of land at our Montreal distribution centre. Last summer, 572 kg of organic fruits and vegetables were produced by YQQ and sold at budget prices in the area, specifically in Montreal’s Guybourg and Métro Cadillac neighbourhoods. More than 4,000 customers and some 40 families from local food assistance organizations were able to obtain 30 or so varieties of fresh fruits and vegetables.



Our bees

The SAQ is working with the Alvéole organization, which promotes urban agriculture. Last year, the bees from the hives at our administrative centres produced 90 kg of honey. The harvested honey was sold to administrative centre employees, raising $2,271 for donation to Food Banks of Quebec (FBQ). In addition, leftover jars of honey were donated to Y’a QuelQu’un l’aut’bord du mur (YQQ), which is responsible for the SAQ solidarity vegetable garden, and distributed to various organizations in the area, generating an additional $1,000 in donations.