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It is by sharing and being actively involved
in our local environment that the word community
takes on its full meaning.

Donations and Sponsorships

Giving back to the community

The SAQ is committed to Quebec’s community life and supports some 340 organizations and events each year throughout Quebec.

Through its donation and sponsorship program, the SAQ contributes to the economic and social vitality of Quebec’s regions by investing more than $6.7 million annually in some 340 organizations and events.


The SAQ has forged partnerships to play a role in some of the main issues facing Quebec society, namely health, education, culture and food and humanitarian assistance. The SAQ also supports a number of events across the province.


Summary of the Donation and Sponsorship Policy (French only)


Apply for a donation or sponsorship



The SAQ supports more than 245 organizations active in the healthcare field. These include:

  • hospital foundations and university hospital centres;
  • large provincial and regional partner organizations dedicated to research and the treatment of persons suffering from physical or mental disease (excluding organizations that are part of the integrated health and social services centres [CISSS] or integrated university health and social services centres [CIUSSS]);
  • the Éduc’alcoolCe lien s'ouvrira dans une nouvelle fenêtre. Fund, to which it remits nearly $3 million a year collected on behalf of the Quebec beverage alcohol industry.



Caring deeply about the development of Quebec know-how, the SAQ supports some 30 educational organizations, including certain public institutions of higher learning recognized by the Quebec Education Department. In addition, the SAQ invests in research and training in fields key to its operations and the conduct of its business, such as retailing and wine stewardship.



Each year, the SAQ encourages Quebec artiststs and designers who work in major cultural institutions by donating products for use in fundraising activities.


Specifically, the SAQ focuses on organizations in the following fields:

  • museums listed with the Société des musées québécois ;
  • opera companies;
  • symphony orchestras;
  • public performance spaces for theatre and dance;
  • professional theatre and dance companies with a provincial or international profile.


Food and humanitarian assistance

Because getting enough to eat takes precedence over drinking, food assistance is our corporate cause. That is why the SAQ invests in the fight against hunger by supporting organizations like Food Banks of Quebec (FBQ) and La Tablée des Chefs.


In addition, the SAQ contributes:

  • products to the Quebec division of the Canadian Red CrossCe lien s'ouvrira dans une nouvelle fenêtre. for use in fundraising activities;
  • financial support to the EntraideCe lien s'ouvrira dans une nouvelle fenêtre. public sector campaign, which distributes funds to organizations active in every region of Quebec.




Through its sponsorships, the SAQ aims to be part of popular events across Quebec that have a connection with the wine and food industry or attract a critical mass of people and are aligned with our brand.


Calendar of SAQ-sponsored events


MARCH 2019 Start date End date Region
Mondial des cidres SAQ 19-03-01 19-03-03 Montréal
APRIL 2019
Salon des vins de Victoriaville 19-04-05 19-04-05 Centre-du-Québec
Salon international des vins et spiritueux de Québec 19-04-26 19-04-27 Capitale-Nationale
Gueule d’érable 19-04-26 19-04-28 Montréal
La Grande Foire Internationale des vins et alcools 19-04-27 19-04-27 Estrie
MAY 2019
Salon des vins et de la gastronomie Fourchette bleue 19-05-02 19-05-02 Gaspésie-Iles-de-la-Madeleine
Les Premiers Vendredis 19-05-03 19-05-03 Montréal
Salon des vins et des saveurs régionales de Rouyn-Noranda 19-05-03 19-05-04 Abitibi-Témiscamingue
Salon vins, bières et spiritueux de Saint-Léonard-d'Aston 19-05-04 19-05-04 Centre-du-Québec
Salon des vins, bières et spiritueux de l'Ouest-de-l'Île 19-05-10 19-05-10 Montréal
Salon des vins de Vaudreuil-Soulanges 19-05-15 19-05-15 Montérégie
Festival Santa-Teresa 19-05-17 19-05-19 Laurentides
Expérience / Vins / Bulles / Spiritueux 19-05-23 19-05-23 Bas-Saint-Laurent
JUNE 2019
Les Premiers Vendredis 19-06-07 19-06-07 Montréal
Sherbrooke t'en bouche un coin 19-06-07 19-06-09 Estrie
Fromages, Bouffe et Traditions de Victoriaville 19-06-14 19-06-16 Centre-du-Québec
Les Francos de Montréal 19-06-14 19-06-22 Montréal
La Fête nationale du Québec 19-06-23 19-06-24 Capitale-Nationale
Fête nationale du Québec à Montréal 19-06-23 19-06-24 Montréal
Festival International de Jazz de Montréal 19-06-27 19-07-06 Montréal
Le FestiVoix de Trois-Rivières 19-06-27 19-07-07 Mauricie
Jonquière en Musique 19-06-28 19-07-13 Saguenay-Lac-Saint-Jean
JULY 2019
Festival d'été de Québec 19-07-04 19-07-14 Capitale-Nationale
Les Premiers Vendredis 19-07-05 19-07-05 Montréal
Les Régates de Valleyfield 19-07-12 19-07-14 Montérégie
Festival des vins de Saguenay 19-07-11 19-07-13 Saguenay-Lac-Saint-Jean
La Fête du Lac des Nations 19-07-16 19-07-21 Estrie
Bouffons!MTL 19-07-18 19-07-29 Montréal
Festivent Ville de Lévis 19-07-31 19-08-04 Chaudière-Appalaches
Les Premiers Vendredis 19-08-02 19-08-02 Montréal
Festival Musique du Bout du Monde 19-08-03 19-08-11 Gaspésie-Iles-de-la-Madeleine
Osisko en lumière 19-08-08 19-08-10 Abitibi-Témiscamingue
Festival vins et histoire de Terrebonne 19-08-09 19-08-11 Lanaudière
International de montgolfières de Saint-Jean-sur-Richelieu 19-08-10 19-08-18 Montérégie
Les grands feux du Casino du Lac Leamy 19-08-10 19-08-24 Outaouais
Les Fêtes gourmandes de Lanaudière présentées par SAQ 19-08-16 19-08-18 Lanaudière
Foire gourmande de l'Abitibi-Témiscamingue et du Nord-Est ontarien 19-08-16 19-08-18 Abitibi-Témiscamingue
Le Festival de la Poutine de Drummondville 19-08-22 19-08-24 Centre-du-Québec
Bordeaux fête le vin à Québec 19-08-22 19-08-25 Capitale-Nationale
Festival de montgolfières de Gatineau 19-08-29 19-09-02 Outaouais
Mile Ex End Musique Montréal 19-08-30 19-09-02 Estrie
Fête des vendanges Magog-Orford 19-08-30 19-09-08 Montréal


Stay tuned for more upcoming events!