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It is by sharing and being actively involved
in our local environment that the word community
takes on its full meaning.

Donations and Sponsorships

Giving back to the community

The SAQ is committed to Quebec’s community life and supports some 340 organizations and events each year throughout Quebec.

Through its donation and sponsorship program, the SAQ contributes to the economic and social vitality of Quebec’s regions by investing more than $6.7 million annually in some 340 organizations and events.


The SAQ has forged partnerships to play a role in some of the main issues facing Quebec society, namely health, education, culture and food and humanitarian assistance. The SAQ also supports a number of events across the province.


Summary of the Donation and Sponsorship Policy (French only)


Apply for a donation or sponsorship



The SAQ supports more than 245 organizations active in the healthcare field. These include:

  • hospital foundations and university hospital centres;
  • large provincial and regional partner organizations dedicated to research and the treatment of persons suffering from physical or mental disease (excluding organizations that are part of the integrated health and social services centres [CISSS] or integrated university health and social services centres [CIUSSS]);
  • the Éduc’alcoolCe lien s'ouvrira dans une nouvelle fenêtre. Fund, to which it remits nearly $3 million a year collected on behalf of the Quebec beverage alcohol industry.



Caring deeply about the development of Quebec know-how, the SAQ supports some 30 educational organizations, including certain public institutions of higher learning recognized by the Quebec Education Department. In addition, the SAQ invests in research and training in fields key to its operations and the conduct of its business, such as retailing and wine stewardship.



Each year, the SAQ encourages Quebec artiststs and designers who work in major cultural institutions by donating products for use in fundraising activities.


Specifically, the SAQ focuses on organizations in the following fields:

  • museums listed with the Société des musées québécois ;
  • opera companies;
  • symphony orchestras;
  • public performance spaces for theatre and dance;
  • professional theatre and dance companies with a provincial or international profile.


Food and humanitarian assistance

Because getting enough to eat takes precedence over drinking, food assistance is our corporate cause. That is why the SAQ invests in the fight against hunger by supporting organizations like Food Banks of Quebec (FBQ) and La Tablée des Chefs.


In addition, the SAQ contributes:

  • products to the Quebec division of the Canadian Red CrossCe lien s'ouvrira dans une nouvelle fenêtre. for use in fundraising activities;
  • financial support to the EntraideCe lien s'ouvrira dans une nouvelle fenêtre. public sector campaign, which distributes funds to organizations active in every region of Quebec.




Through its sponsorships, the SAQ aims to be part of popular events across Quebec that have a connection with the wine and food industry or attract a critical mass of people and are aligned with our brand.


Calendar of SAQ-sponsored events


APRIL 2018 Debut  End  Region
Salon des vins de Victoriaville  18-04-06 18-04-06 Centre-du-Québec
Salon des vins de la Montérégie 18-04-11 18-04-11 Montérégie
Salon des vins de la Boréalie  18-04-26 18-04-26 Saguenay-Lac-St-Jean
Salon des vins et des saveurs régionales de Rouyn-Noranda 18-04-27 18-04-28 Abitibi-Témiscamingue
MAY 2018
Les Premiers Vendredis 18-05-04 18-10-05 Montréal
Salon vins, bières et spiritueux de Saint-Léonard-d'Aston 18-05-05 18-05-05 Centre-du-Québec
Salon des vins et spiritueux de Rimouski 18-05-10 18-05-10 Bas-Saint-Laurent
Grande foire internationale des vins et alcools 18-05-12 18-05-12 Estrie
Salon des vins de Vaudreuil-Soulanges 18-05-16 18-05-16 Montérégie
Le Marché  Aux Vins 18-05-26 18-05-26 Laval
JUNE 2018
Les Premiers Vendredis 18-06-01 18-06-01 Montréal
Les Francos de Montréal 18-06-08 18-06-17 Montréal
Salon printanier des vins de Carleton 18-06-07 18-06-07 Gaspésie
Sherbrooke t'en bouche un coin  18-06-08 18-06-10 Estrie
Fromages, Bouffe et Traditions de Victoriaville 18-06-15 18-06-17 Centre-du-Québec
La Fête nationale du Québec 18-06-23 18-06-24 Centre-du-Québec
Fête nationale du Québec à Montréal 18-06-23 18-06-23 Montréal
Jonquiére en Musique 18-06-28 18-07-14 Saguenay-Lac-Saint-Jean
Festival International de Jazz de Montréal 18-06-28 18-07-07 Montréal
Le FestiVoix de Trois-Rivières 18-06-28 18-07-08 Mauricie
JULY 2018
Festival d'été de Québec 18-07-05 18-07-15 Capitale-Nationale
Les Premiers Vendredis 18-07-06 18-07-06 Montréal
Les Régates de Valleyfield 18-07-06 18-07-15 Montérégie
Festival des vins de Saguenay 18-07-12 18-07-14 Saguenay-Lac-Saint-Jean
Festival Juste pour rire 18-07-14 18-07-28 Montréal
La Fête du Lac des Nations 18-07-17 18-07-22 Estrie
Festivent Ville de Lévis 18-08-01 18-08-05 Chaudire-Appalaches
Les Premiers Vendredis 18-08-03 18-08-03 Montréal
Festival Musique du Bout du Monde 18-08-04 18-08-12 Gaspésie-Îles-de-la-Madeleine
Les grands feux du Casino du Lac Leamy 18-08-04 18-08-18 Outaouais
Foire gourmande de l'Abitibi-Témiscamingue et du Nord-Est ontarien 18-08-17 18-08-19 Abitibi-Témiscamingue
Osisko en lumière 18-08-09 18-08-11 Abitibi-Témiscamingue
Festival vins et histoire de Terrebonne 18-08-11 18-08-12 Lanaudière
International de montgolfières de Saint-Jean-sur-Richelieu 18-08-11 18-08-19 Montérégie
Les Fêtes gourmandes de Lanaudière présentées par SAQ 18-08-17 18-08-19 Lanaudière
Le Festival de la Poutine de Drummondville 18-08-23 18-08-25 Centre-du-Québec
Festival de montgolfières de Gatineau 18-08-30 18-09-03 Outaouais
Les Délices d'automne 18-08-31 18-09-03 Mauricie
Fête des vendanges Magog-Orford 18-09-01 18-09-09 Estrie
Mile Ex End Musique Montréal 18-09-01 18-09-03 Centre-du-Québec
Les Premiers Vendredis 18-09-07 18-09-07 Montréal
Festival Western St-Tite  18-09-07 18-09-16 Mauricie
Salon des vins italiens et des spécialités 18-09-18 18-09-18 Montréal
Salon des vins et spiritueux de l'Estrie 18-09-27 18-09-27 Estrie
Salon des vins, bières et spiritueux de Trois-Rivières 18-09-28 18-09-28 Mauricie
Salon des vins, bières et spiritueux du Saguenay Lac St-Jean 18-10-03 18-10-03 Saguenay-Lac-Saint-Jean
Festival La Virée 18-10-05 18-10-07 Gaspésie-Îles-de-la-Madeleine
Les Premiers Vendredis 18-10-05 18-10-05 Montréal
Salon des vins, bières et spiritueux de l'Abitibi-Témiscamingue 18-10-19 18-10-20 Val-d'Or
Salon des Vins d'Importation Privée 18-10-27 18-10-30 Montréal
MTL à Table 18-11-01 18-11-12 Montréal
La Grande dégustation de Montréal 18-11-01 18-11-03 Montréal
Montréal Passion Vin 18-11-08 18-11-10 Montréal
Salon des vins de Sorel-Tracy 18-11-22 18-11-22 Montérégie
Igloofest 19-01-17 19-02-02 Montréal
Carnaval de Québec 19-02-08 19-02-17 Capitale-Nationale
Montréal en lumières 19-02-21 19-03-03 Montréal
MARCH 2019
Mondial des cidres SAQ 19-03-01 19-03-03 Montréal
APRIL 2019
Salon international des vins et spiritueux de Québec 19-04-25 19-04-27 Capitale-Nationale


Stay tuned for more upcoming events!