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Ethics

Ethics and respect form the foundation of all our
relationships, be they with our customers,
our partners or within the organization.

Ethics and respect are the foundation of all our relationships, be they with our customers,
our partners or within the organization. Beyond our commercial mission,
we are mandated to enforce a strict sales ethic and encourage
the responsible consumption of alcohol.

Sales ethic

We are committed to serving our customers well and selling responsibly. That is why we make a point of training our personnel about our sales ethic and informing the public of it through awareness campaigns.

The SAQ has contributed to the Éduc’alcool Fund since its creation in 1989. Éduc’alcool is an organization that develops prevention, education and information programs to help young people and adults to make informed and responsible decisions about alcohol consumption. In fiscal 2016-2017, the SAQ collected and remitted $3.3 million to Éduc’alcool.

Our commitment to our customers

The SAQ offers its clients a friendly and personalized shopping experience and quality advisory service. It always listens to its customers thanks to an ongoing survey, in which 94% of respondents said they were satisfied with their shopping experience, thanks in part to the availability of over 13,200 products that comply with the highest quality standards.

Workplace
well-being

Putting ethics
front and centre

Responsible
procurement