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QUEBEC WILL SOON HAVE ITS EMBLEMATIC COCKTAIL!

The cocktail submission period is now over. Thanks to your involvement, we’ll soon be able to proudly cheer a cocktail that represents us.

Here are the contest’s next steps:

  • on October 14 at the Institut de tourisme et d'hôtellerie du Québec (ITHQ), a committee of 12 mixologists will taste-test and evaluate submitted cocktails in order to establish the Top 16 finalists;
  • on October 22, also at the ITHQ, a committee composed of Inspire members, mixologists and bloggers will determine the Top 3 finalists;
  • and finally, from November 2 to December 2, have your say and vote for your favourite cocktail among the Top 3.

Do you have some questions? Check out the FAQ.

AN EXCEPTIONAL GRAND PRIZE TO BE WON

 

If your cocktail is crowned, you could be the lucky winner of a trip to 2018’s London Cocktail Week in Great Britain,
courtesy of Air Transat. Held every fall, this unique event celebrates the English capital’s vibrant cocktail scene.
Each year, this London festival welcomes over 25,000 visitors in its cocktail village
and 250 of the city’s best bars.

 

 

GET SOME COCKTAIL KNOWLEDGE WITH OUR MIXOLOGISTS

What spirits and basic bar tools should you have at home? And what about garnishes, dosage, flavours and using a shaker? Here’s the skinny on how to get acquainted with the wonderful world of cocktails.

           

 

 

Discover some 800 cocktail recipes for every taste and every occasion.

See all cocktail recipes

Cocktails are so simple

Making cocktails is much simpler than you may think! To help you create delicious concoctions,
we’ve put together three spirit families (bases, liqueurs, and creams) to be combined
with your favourite mixers (soda, fruit juice…). Have fun exploring the infinite flavour possibilities!

Vodka, Gin, Rum and Tequila are
essential bases to create deliciouscocktails,
whether you prefer themplain or flavoured.

Liqueurs with notes of fruit,
herb or spice will make
your cocktails even tastier.

On ice, in a cocktail
or in a coffee, creams tend
to be smooth and sweet.

EXPLORE SPIRIT FLAVOURS TO CREATE THE PERFECT COCKTAIL

CHECK OUT INSPIRING COCKTAILS

Most common questions

What criteria will be used to judge the cocktails?
  • Originality;
  • Simplicity: the recipe must have five (5) or fewer ingredients (excluding decorative elements and ice), take less than five (5) minutes to make, and use standard kitchen equipment;
  • Availability of the alcohols and other ingredients throughout Quebec, year-round; should an ingredient not meet this criterion, it could be listed as an optional element of the recipe;
  • Overall harmony of flavours and textures: tart, sweet, sour and/or smooth;
  • Balance with regard to strength: the alcohol content for the type of cocktail (maximum of three (3) ounces), be it a short or long drink;
  • The aesthetic appeal of the drink and its decorative elements;
  • “Shooter”-style recipe suggestions will not be accepted;
  • Incomplete posts will be automatically rejected.
How will the winner be chosen?
  • 1) Submitted recipes will be validated by an SAQ committee to ensure they are complete, and to ensure that they meet all Contest requirements – between September 7 and 30;
  • 2) A selection committee of twelve (12) mixologists will taste-test cocktails in order to determine top 16 finalists – October 14;
  • 3) A committee composed of Inspire members, mixologists and bloggers will test all 16 finalist cocktails to determine the top 3 finalists – October 22;
  • 4) All Quebec residents aged 18 years and over can vote for the cocktail of their choice – between November 2 and December 2. There will be a tasting of the top 3 finalists in SAQ stores on Friday, November 17.
Who can submit a recipe to the Contest?

The Contest is open to all Quebec residents aged 18 years and over, who can submit a recipe or vote for the signature Quebec cocktail from among the top three finalists.

When will the winning cocktail be revealed?

The winning cocktail will be revealed during the week of December 11 via the following media platforms:  

  • SAQ Inspire newsletter
  • SAQ social media
  • Contest media partners “Quebecor Media and Bell Media”

The winning cocktail may also be tasted Friday December 15 in SAQ stores.

What’s the contest all about?

The idea is simple: why doesn’t Quebec have a cocktail to represent and celebrate it? Cuba has the Cuba Libre, Italy the negroni, Brazil the Caipirinha etc.  Despite being proud of our history and having a love of all things gourmet, it’s shocking to discover that Quebec doesn’t have a signature cocktail. Wherefrom the idea of asking Quebecers to create a cocktail of our own comes!

 

See complete contest rules (PDF).