FREE IN−STORE DELIVERY with any purchase of $75 or more






Wine is analysed, picked apart aroma by aroma, criticised and celebrated. But above all, wine is about the pleasure of coming together. It’s about opening a nice bottle, briefly sharing our impressions and then being in the moment; asking how you’ve been and listening to the latest stories of the little one. In these videos, Michel Beauchamp, wine advisor at SAQ Sélection Beaubien, invites you to share a moment in his life. Hit play and escape whatever you’re doing to join Michel and friends in celebrating life’s occasions and the lovely wine suggestions that go with them.

Visit this page often as we upload more videos, 13 in total (French only), over the weeks to come. Discover what Michel is up to and get inspired by what our wine expert is drinking to in turn, share with your family and friends.





During his bachelor’s degree in art history, Michel started working at the SAQ, why not. He quickly discovered a passion for wine, fed by his childhood memories of staying up late at the adult table, and visiting some of dad’s friend’s cellars. The wine advisor, completely self-taught and driven by passion, has been sharing tips and suggestions to a faithful clientele for the past 22 years, and continues to be captivated by the people he meets day to day.