Absolut

Since 1981, Absolut Vodka has proudly stood with the LGBTQ+ community.

The brand was one of the first to take a public stand, becoming an advertiser in The Advocate, one of the earliest queer magazines in the U.S. This pioneering move marked the beginning of a deep and genuine commitment to diversity, inclusion, and the freedom to love.

Each year, the Absolut Pride bottle celebrates this legacy in full colour. This special edition has become a symbol of visibility and solidarity. Whether in bars, storefronts, or on party counters, it catches the eye, sparks conversation, and brings people together around shared values. It’s the same pure, balanced vodka—distilled in Sweden from winter wheat and spring water—but dressed for the occasion with a powerful message: Pride is a toast to everyone’s health!