From guest room to distillery
Not bad for a company that, in a sense, owes its existence to an apartment rented by chance in Montreal. After completing university, Bluteau happened to rent an apartment in a building owned by Karl Fortin’s mother. Walking by the apartment underneath his, where Karl and his friend Jonathan lived, Bluteau noticed some fermentation vats and other rather experimental-looking equipment in the guest room. Karl had been the technical manager of the student microbrewery Sherbroue at the University of Sherbrooke and his friend Jonathan had a fascination with stills. Together, the pair had put together a rather interesting pastime.
At university, Bluteau had been an organizer of student parties, from the smallest to the largest, which allowed him access to breweries and other suppliers for these festivities – so much so that he was able to discover the inner workings of this sector of the industry. While he dreamt of opening a microbrewery, he hesitated given the large number of players in Quebec. But once he met Fortin and Pearlstein, the idea would change, becoming instead a distillery.
Quickly pushing his two friends into creating BluePearl, Bluteau set up a game plan, sought financing, and set the machine in motion. The two others set about creating the distinctive product that would become BleuRoyal. In the opinion of the partner responsible for sales and marketing, the experiments of his two buddies accelerated their product design once it came time to start creating a real distillery. “The best way to learn how to make good pies is to make a bunch of bad ones,” explains Bluteau.