Did you know that the average weight of a 750 ml wine bottle sold
at the SAQ has dropped by nearly 40 grams since 2010?
And further weight reductions are in store as we continue promoting this solution for
the products on our shelves!
Why are we big on lightweight glass?
Because it’s one way of reducing the environmental footprint of the products we sell. And it does so through reduction at source. Here are the benefits:
- Uses less raw material, specifically less sand, which is a non-renewable resource.
- Reduces (by tons) the amount of residual materials to be managed.
- Reduces the greenhouse gases emitted in mining and transforming sand and shipping the bottles, which are lighter.
- Lowers freight charges, which are based on weight.
- In addition, lighter bottles decrease the risk of injury for our employees.
84% of the products we sell come in glass containers – the equivalent
of 224 millions glass bottles a year.
This is an issue that deserves our attention!
How to recognize a lightweight glass bottle?
You can tell by the weight, of course. But there are other clues too: the bottles are usually flat-bottomed and sometimes have shorter necks and narrower shoulders.
A little background…
In the fourth century, punts kept bottles standing
Have you ever wondered why some wine bottles have a dimple in their base? Called the “punt” or “kick-up,” the indentation is thought to have been invented by glassblowers in the fourth century to help bottles stand on their own without tipping over. Today, 17 centuries later, manufacturing techniques have eliminated the need for punts. Making a bottle with a dimple in their base requires more glass than is needed for a flat-bottomed bottle. Also, bottles with deep punts weigh more, adding to their environmental footprint.
Why aren’t all the SAQ’s bottles
already lightweight glass?
Nearly 80% of wines retailing for $20 or less at the SAQ already come in lightweight glass bottles. All told, they account for 40% of bottles sold. But the story doesn’t end there! We’re currently looking at extending the requirement to spirits and sparkling wine bottles.
But let’s be honest: this is a long-term process. With some 3,700 suppliers in 82 countries, we have our work cut out for us. Because even though our partners want to modernize, they can’t until lightweight glass becomes available in their country!