Episode 9 | A passion for advising customers in-store

"Have your Inspire card?" A question asked millions of times in stores since 2015, when Inspire was introduced. But why have a personalization program at all? Dominique Bonin and Ariane De Warren, relational marketing experts at the SAQ, answer the question

What could be more festive than a glass of bubbly? Listen to two experts on the subject, Simon Bourbeau and Guénaël Revel, discuss the growing popularity of sparkling wines in Quebec and around the planet.

The SAQ has a network of more than 400 stores across Quebec. Our store planning teams spend a lot of time thinking about the in-store experience and making sure every store construction or remodelling project is an opportunity to reduce our environmental footprint.

Are you available to work at multiple stores in your area? Do you care about customer satisfaction and enjoy working in a team?

From cashier to manager, Jacqueline Cloutier discovered a love for wine that she passed on to her son through good bottles and travel. Today, her grandson takes on the family torch as an expert in spirits. Portrait of a passionate family.

Michel Leblanc has been working at the SAQ Cap-aux-Meules store for 42 years. Nothing gets by the store manager — one of 15 employees with the most seniority in the Crown corporation network.