Preserve and reward traditions

Endowed with a €100,000 grant funded by the sale of prestigious cases of the 12 family wines, the PFV Prize aims to support family businesses around the world that embody the same values of sustainability, excellence, and the preservation of traditions and artisanal know-how that guide the members of Primum Familiae Vini.

The families at the helm of the prestigious wine estates that make up Primum Familiae Vini express their unwavering confidence in the family model. Nurtured by passion and vision, this model remains for them one of the most resilient in facing the challenges of time. The prize therefore highlights artisanal family businesses that join them in a true community of spirit.

These companies, working in diverse fields, share the same commitment to placing craftsmanship, patience, and respect for materials at the heart of their activities, with the aim of passing on a living heritage.

These exceptional winners are a testament to that.

2021 winner – Maison Bernard
Europe’s oldest violin-making workshop, founded in 1594 in Belgium, where each instrument—true works of art—is crafted to the same exacting standards as on the very first day.


2023 winner – Brun de Vian-Tiran
This woollen mill in Provence has been operating since 1808. It transforms the finest fibres into exceptional fabrics (blankets, scarves, shawls…), while blending tradition and modernity.

2025 winner – Tsutsumi Asakichi Urushi
Since 1909, this outstanding artisanal workshop has specialized in refining natural Japanese lacquer—a centuries-old craft that plays a crucial role in preserving Japan’s cultural heritage.


Through this prize, Primum Familiae Vini reaffirms its belief that the future belongs to those who know how to preserve their independence and honour the heritage they have received, while relentlessly innovating to safeguard and pass it on to future generations.