Prohibition, oversight and fatal infatuation
The famous prohibition of 1920. Of all Canada, Quebec will know the shortest one, but in the haste to make wine and beer legal again, cider was forgotten… and ended up in a judicial limbo for half a century. The National Assembly finally rendered a verdict in 1970 in favour of its return to the market. We know how the rest of the story goes: a massive demand, overproduction in poor quality, a rapid loss of interest. In 10 years, the industry will plummet to its death.
A second wind
The grant of artisanal permits (late 1980’s) and the creation of the Association des cidriculteurs du Québec (1992) reaches the goal. Better aided, the cider production sparks local creativity and a desire for quality. Pride is part of the game.