In 2020, the hottest mixologists were offering alcohol-free cocktails and many products in this category were earning a following. The trend will continue in 2021 thanks to an even larger selection of wines, beers, spirits, and ready-to-drink products that are all alcohol free. Drinking responsibly has never tasted so good!
Millennials are curious… yet sober
The “sober curious” as they’re often called aren’t against the consumption of alcohol — they consume it occasionally — but they tend to mostly consume more conscientiously or deliberately. And this greater awareness doesn’t stop at just alcohol. Younger generations are more concerned with their impact on the environment and want to make food choices that are both healthy and ethical. In keeping with the movement towards greater responsibility, younger generations are increasingly inclined to reduce their alcohol consumption.
This doesn’t necessarily mean that Millennials are only interested in drinking water — no way! This major demographic group is instead constantly searching for new reduced-alcohol products offering rich and unusual flavours.
Just search for the common hashtags “sober is sexy” or “sober curious” on Instagram and you’ll discover hundreds of alcohol-free cocktail ideas consumed by a segment that just loves novelty. It all started with interest in alcohol-free beer, which offered the same flavour and refreshing qualities as its traditional formulation. Now, the trend in mixology and alcohol-free cocktails is opening a door on infinite possibilities for these conscientious consumers.
Just follow a few mixologists on social media to discover flamboyant creations that are sure to make converts out of even the most skeptical. This is one trend you shouldn’t miss!