When it comes to wine, you’d be hard pressed to find a better success story than Prosecco DOC. Over the last ten years, the pleasant and thirst-quenching sparkling hailing from north-eastern Italy has known nothing but constant growth.
Whether it’s for happy hour or dessert time, toasting the New Year at midnight or some afternoon chilling poolside, Prosecco DOC is a versatile product — and a really reasonably priced one at that.
The numbers don’t lie—Prosecco DOC production is relentlessly up. After hitting the 266 million-bottle mark in 2014, and then 466 million bottles in 2018, over 500 million of these bottles were released in 2020. A spectacular 6-year increase and a milestone for this ever-popular appellation.
There are two regions where this DOC wine can be produced—Veneto and Friuli-Venezia Giulia— over 11 460 vineyards are currently cultivating grapes for Prosecco DOC, on more than 24 450 hectares.
Amid this mad rush, the Consorzio (the consortium that regulates Prosecco DOC production) is looking to go in a greener direction and is doing a great job of it: more than one third of new plantings are organic or sustainable, which is far above the European average (around 10% organic production). They’re also looking to boost vineyard biodiversity by planting hedges and local flora.