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Donations and sponsorships

Giving back to the community

Through its donation and sponsorship program, the SAQ contributes to the economic and social vitality of Quebec’s regions by investing more than $5.6 million annually in some 325 organizations and events.

The SAQ has forged partnerships to play a role in some of the main issues facing Quebec society, namely health, education, culture and food and humanitarian assistance. The SAQ also supports a number of events across the province.

Summary of the Donation and Sponsorship Policy (French only)

Health

The SAQ supports more than 156 organizations active in the healthcare field. These include:

  • hospital foundations and university hospital centres;
  • large provincial and regional partner organizations dedicated to research and the treatment of persons suffering from physical or mental disease (excluding organizations that are part of the integrated health and social services centres [CISSS] or integrated university health and social services centres [CIUSSS]);
  • the Éduc’alcool Fund, to which it remits nearly $3 million a year collected on behalf of the Quebec beverage alcohol industry.

Food and humanitarian assistance

Because getting enough to eat takes precedence over drinking, food assistance is our corporate cause. That is why the SAQ invests in the fight against hunger by supporting organizations like Food Banks of Quebec (FBQ) and La Tablée des Chefs.

In addition, the SAQ contributes:

  • products to the Quebec division of the Canadian Red Cross. for use in fundraising activities;
  • financial support to the Entraide public sector campaign, which distributes funds to organizations active in every region of Quebec.

Culture

Each year, the SAQ encourages Quebec artiststs and designers who work in major cultural institutions by donating products for use in fundraising activities.

Specifically, the SAQ focuses on organizations in the following fields:

  • museums listed with the Société des musées québécois;
  • opera companies;
  • symphony orchestras;
  • public performance spaces for theatre and dance;
  • professional theatre and dance companies with a provincial or international profile.

Education

Caring deeply about the development of Quebec know-how, the SAQ supports some 30 educational organizations, including certain public institutions of higher learning recognized by the Quebec Education Department. In addition, the SAQ invests in research and training in fields key to its operations and the conduct of its business, such as retailing and wine stewardship.

Events

Through its sponsorships, the SAQ aims to be part of popular events across Quebec that have a connection with the wine and food industry or attract a critical mass of people and are aligned with our brand.

Calendar of SAQ-sponsored events

Due to the situation related to COVID-19, several events have been cancelled. The list will be updated when circumstances permit.

April 2019

  Start date
End date Region

Salon des vins de Victoriaville

19-04-05

19-04-05

Centre-du-Québec

Salon international des vins et spiritueux de Québec

19-04-26

19-04-27

Capitale-Nationale

Gueule d’érable

19-04-26

19-04-28

Montréal

La Grande Foire Internationale des vins et alcools

19-04-27

19-04-27

Estrie

May 2019

  Start date
End date Region

Salon des vins et de la gastronomie Fourchette bleue

19-05-02

19-05-02

Gaspésie-Iles-de-la-Madeleine

Les Premiers Vendredis

19-05-03

19-05-03

Montréal

Salon des vins et des saveurs régionales de Rouyn-Noranda

19-05-03

19-05-04

Abitibi-Témiscamingue

Salon vins, bières et spiritueux de Saint-Léonard-d'Aston

19-05-04

19-05-04

Centre-du-Québec

Salon des vins, bières et spiritueux de l'Ouest-de-l'Île

19-05-10

19-05-10

Montréal

Salon des vins de Vaudreuil-Soulanges

19-05-15

19-05-15

Montérégie

Festival Santa-Teresa

19-05-17

19-05-19

Laurentides

Expérience / Vins / Bulles / Spiritueux

19-05-23

19-05-23

Bas-Saint-Laurent

June 2019

  Start date
End date Region

Les Premiers Vendredis

19-06-07

19-06-07

Montréal

Sherbrooke t'en bouche un coin

19-06-07

19-06-09

Estrie

Fromages, Bouffe et Traditions de Victoriaville

19-06-14

19-06-16

Centre-du-Québec

Les Francos de Montréal

19-06-14

19-06-22

Montréal

La Fête nationale du Québec

19-06-23

19-06-24

Capitale-Nationale

Fête nationale du Québec à Montréal

19-06-23

19-06-24

Montréal

Festival International de Jazz de Montréal

19-06-27

19-07-06

Montréal

Le FestiVoix de Trois-Rivières

19-06-27

19-07-07

Mauricie

Jonquière en Musique

19-06-28

19-07-13

Saguenay-Lac-Saint-Jean

July 2019

  Start date
End date Region

Festival d'été de Québec

19-07-04

19-07-14

Capitale-Nationale

Les Premiers Vendredis

19-07-05

19-07-05

Montréal

Les Régates de Valleyfield

19-07-12

19-07-14

Montérégie

Festival des vins de Saguenay

19-07-11

19-07-13

Saguenay-Lac-Saint-Jean

La Fête du Lac des Nations

19-07-16

19-07-21

Estrie

Bouffons!MTL

19-07-18

19-07-29

Montréal

Festivent Ville de Lévis

19-07-31

19-08-04

Chaudière-Appalaches

August 2019

  Start date
End date Region

Les Premiers Vendredis

19-08-02

19-08-02

Montréal

Festival Musique du Bout du Monde

19-08-03

19-08-11

Gaspésie-Iles-de-la-Madeleine

Osisko en lumière

19-08-08

19-08-10

Abitibi-Témiscamingue

Festival vins et histoire de Terrebonne

19-08-09

19-08-11

Lanaudière

International de montgolfières de Saint-Jean-sur-Richelieu

19-08-10

19-08-18

Montérégie

Les grands feux du Casino du Lac Leamy

19-08-10

19-08-24

Outaouais

Les Fêtes gourmandes de Lanaudière

19-08-16

19-08-18

Lanaudière

Foire gourmande de l'Abitibi-Témiscamingue et du Nord-Est ontarien

19-08-16

19-08-18

Abitibi-Témiscamingue

Le Festival de la Poutine de Drummondville

19-08-22

19-08-24

Centre-du-Québec

Bordeaux fête le vin à Québec

19-08-22

19-08-25

Capitale-Nationale

Festival de montgolfières de Gatineau

19-08-29

19-09-02

Outaouais

Mile Ex End Musique Montréal

19-08-30

19-09-02

Estrie

Fête des vendanges Magog-Orford

19-08-30

19-09-08

Montréal

September 2019

  Start date
End date Region

Les Premiers Vendredis

19-09-06

19-09-06

Montréal

Festival Western St-Tite

19-09-06

19-09-15

Mauricie

Salon des vins italiens et des spécialités

19-09-24

19-09-24

Montréal

Salon des vins, bières et spiritueux du Lac-Saint-Jean

19-09-25

19-09-25

Saguenay-Lac-St-Jean

Salon des vins et spiritueux de l'Estrie

19-09-26

19-09-26

Estrie

Salon des vins, bières et spiritueux de Trois-Rivières

19-09-27

19-09-27

Mauricie

October 2019

  Start date
End date Region

Les Premiers Vendredis

19-10-04

19-10-04

Montréal

Festival La Virée

19-10-11

19-10-13

Gaspésie-Iles-de-la-Madeleine

Les Délices d'automne

19-10-11

19-10-14

Mauricie

Festival des vins, bières et spiritueux de Val-d'Or

19-10-19

19-10-20

Abitibi-Temiscamingue

Salon des Vins d'Importation Privée

19-10-26

19-10-26

Montréal

Salon des vins, bières et spiritueux de La Tuque

19-10-27

19-10-27

Mauricie

La Grande dégustation de Montréal

19-10-31

19-11-02

Montréal

November 2019

  Start date
End date Region

Salon des vins Sorel-Tracy

19-11-14

19-11-14

Montérégie

Montréal Passion Vin

19-11-22

19-11-23

Montréal

Salon des vins de Saint-Georges

19-11-24

19-11-24

Montérégie

January 2020

  Start date
End date Region

Igloofest

20-01-16

20-02-01

Montréal

February 2020

  Start date
End date Region

Carnaval de Québec

20-02-07

20-02-16

Capitale-Nationale

Montréal en lumières

20-02-21

20-03-03

Montréal

March 2020

  Start date
End date Region

Mondial des cidres SAQ

20-03-01

20-03-03

Montréal

Salon des vins et spiritueux de Beauce

20-03-30

20-03-30

Chaudière-Appalaches