Inspiration

How to adapt to customers’ changing needs and plot our way though demographic shifts and an unstable economy while incorporating new concepts for satisfying our customers? That’s the question we put to Isabelle Dufour, the SAQ’s Vice-President, Sales Network Operations, and Carl Boutet, retail industry and consumer science expert, professor, speaker and columnist.

Summer is for rosés, and sunny weather calls for white wine. But when you’ve got red meat on the BBQ, a nice bottle of red will elevate the flavours. Here are three pairings for grilling season.

Ah, summer—full of promise, full of plans… and over before you know it. Here’s a look at some fun ideas from our followers to help you savour every last drop of the season.

Are you fueled by predictions and suggestions in line with your sign? The stars have done it again.

Come summertime, we’re all about barbecue. And barbecue means… white wine? Absolutely! And rosé too — both are perfect matches for your grilled chicken and white fish.

Cottage, barbecue, camping and company; it's time for long weekends and holidays! How about a cocktail?

Terrasse season is here! What’ll we be drinking this summer? Let’s get some ideas from popular mixologists Daphnée Vary Deshaies and Max Coubès

It’s your turn to show some love—for local products, that is! To celebrate our National Holiday, we’re spotlighting six unique Origine Québec picks, and letting our customers and employees tell you why they’re worth a try. Cheers!

Justin Hall, Estate Winemaker at Nk’Mip Cellars, shares how his love of the land, rooted in Osoyoos Indian Band traditions, influences the way the wine is produced at Canada’s first Indigenous-owned winery.

The 2024 vintage promises to be very subtle and excellent value for money is on the agenda. Without being a historic edition, the upcoming offer has what it takes to seduce informed wine lovers, with attractive prices and wines of high quality.

This summer, we’re all about low-alcohol ready-to-drink beverages with tons of pizzazz. Check out these six tasty packable products.

First it was Mom, now it’s good-old-dad’s turn to have his moment in the sun, hopefully literally as well. So, let’s raise a glass to all types of dads, from mischievous, serious to chivalrous.