Episode 2 | Quebec Products

"Have your Inspire card?" A question asked millions of times in stores since 2015, when Inspire was introduced. But why have a personalization program at all? Dominique Bonin and Ariane De Warren, relational marketing experts at the SAQ, answer the question

What could be more festive than a glass of bubbly? Listen to two experts on the subject, Simon Bourbeau and Guénaël Revel, discuss the growing popularity of sparkling wines in Quebec and around the planet.

The SAQ has a network of more than 400 stores across Quebec. Our store planning teams spend a lot of time thinking about the in-store experience and making sure every store construction or remodelling project is an opportunity to reduce our environmental footprint.

Estrie, just 5 minutes away from Sherbrooke, is where Marco Corbin and his family combine their love of wine with their flair for hosting to create the star products at La Halte des Pèlerins vineyard, which include Le Prestige and Le Voyageur. Here’s my visit to this fascinating urban winery.

Located at the foot of Mont Yamaska, right on the border of Montérégie and Estrie, Les Petits Cailloux winery has panoramic landscapes that’ll take your breath away. This charming little spot in Saint-Paul-d’Abbotsford is where Martin Lavertu and Françoise Goudreau grow their grapes and showcase their various products.