Episode 2 - Quebec Products (In french only)
Sous le Bouchon –The SAQ Podcast
A discussion with two passionate SAQ experts: Simon Bourbeau et Stéphane Denis.
Available at all times on SAQ.COM, as well as on the usual platforms




The growing industry of
local wines and spirits
More refined offerings, better marketing and customers looking to “drink local”: Quebec beverage alcohol products are popular for a reason.
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Wining and dining have exploded in Quebec in the last few decades. Today we explore the evolution of tastes and wine with two leading figures in Quebec gastronomy: Lesley Chesterman and Jean Aubry.
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Wining and dining have exploded in Quebec in the last few decades. Today we explore the evolution of tastes and wine with two leading figures in Quebec gastronomy: Lesley Chesterman and Jean Aubry.
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How to adapt to customers’ changing needs and plot our way though demographic shifts and an unstable economy while incorporating new concepts for satisfying our customers? That’s the question we put to Isabelle Dufour, the SAQ’s Vice-President, Sales Network Operations, and Carl Boutet, retail industry and consumer science expert, professor, speaker and columnist.
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What does 2026 have in store for our drinking habits? Well, while there’s no major change on the horizon, things are slowly evolving and heading in the right direction… Which is a good outlook when tackling resolutions, wouldn’t you say?
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While Acerum is slowly gaining recognition, its flavour remains a mystery to many people. To mark sugaring-off season, let’s look at the science behind this one-of-a-kind maple product.
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What does the new year have in store for the world of wine and spirits? We invited three industry experts to share the trends they’ve got their eyes on. See what they had to say.
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