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Donations and sponsorships

Proud to be involved
in the community

Through its donation and sponsorship program, the SAQ contributes to the economic and social vitality of regions throughout Quebec by investing more than $5 million annually in 250 organisations and events connected to the major issues of our society.

General criteria to submit a request

Three types of sponsorships

Event

The SAQ is involved in a myriad of events across the province, from major metropolitan festivals to the regional wine fairs.

Social

Through social sponsorship, the SAQ offers its support to several organizations in health, culture, education and humanitarian aid.

Sustainable development

The SAQ raises a glass to a healthy planet by supporting innovative projects giving a second life to glass, as well as projects promoting local economy.

General criteria to submit a request

In order to be eligible for a donation or sponsorship, the organization or event must meet all the criteria and requirements associated with the areas of intervention designated in the Politique des dons et des commandites (in French only). The SAQ does not support the following: Commercial development corporations (SDC), health organizations whose primary mission is not research or treatment, including support organizations, neighbourhood parties or anniversaries of a city or borough, sports associations, personal events (e.g., weddings, Christmas dinners, etc.), etc.*

Each application is analyzed according to the SAQ's business priorities and allocated budgets. Thus, even if an organization or event meets all the criteria, it does not commit the SAQ to grant it a donation or sponsorship. Similarly, a contribution to an organization in a given sector does not necessarily commit the SAQ to supporting all organizations operating in the same sector.

*non-exhaustive list

  • Important dates

    Event or sustainable development sponsorship

    Dealine to apply: December 1 for events held between April 1 and March 31 of every year.
    Delay for response: answers will be sent by mid-March.

    Social sponsorship

    Date of submission: Anytime. Your request must be submitted at least 90 days before your event.  
    Delay for response: 6 to 8 weeks. 

  • The applicant organization must:
    • work in one of the fields supported by the SAQ, namely education, environment, health, culture or food or humanitarian assistance OR be the organizer of an event or festival reaching a critical mass of people;
    • hold the event or project for which it is requesting a donation or sponsorship on Quebec territory and address a Quebec clientele over the age of majority;  
    • represent a group of individuals. The donation or sponsorship cannot be made for the benefit of a single individual (except for sommelier grants)  
    • have official status and a registration number as a non-profit or public agency; 
    • demonstrate sound management; 
    • provide annual audited financial statements or other supporting documentation upon request, as required;  
    • promote eco-responsible practices;
    • have a board of directors composed mainly of independent members;  
    • not be associated, nor its event, with a religious or political cause. 

For more details, consult the Politique des dons et des commandites (in French only).

All sponsored events

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  1. The spirit of sharing with Food Banks of Quebec
    Donations and sponsorships

    Food Banks of Quebec

    Because at the SAQ we believe that, before drinking well, it is essential to have enough to eat and because sharing means giving to those in need, we have made food assistance our corporate cause.

    Read more
  2. Festival Santa Teresa
    Donations and sponsorships

    Festival Santa Teresa

    The SAQ is proud to be a partner of the event Festival Santa Teresa which will take place from May 10 to 12, 2024.

    Read more
  3. Piknic Électronik
    Donations and sponsorships

    Piknic Électronik

    The SAQ is proud to be a partner of Piknic Électronik which will take place from May 19 to October 6, 2024.

    Read more
  4. Les Premiers Vendredis
    Donations and sponsorships

    Les Premiers Vendredis

    The SAQ is proud to be a partner of the event Les Premiers Vendredis which will take place from June 7 to October 4, 2024.

    Read more
  5. Sherbrooke t'en bouche un coin
    Donations and sponsorships

    Sherbrooke t'en bouche un coin

    The SAQ is proud to be a partner of the event Sherbrooke t'en bouche un coin which will take place from June 6 to 9, 2024.

    Read more
  6. YATAI MTL
    Donations and sponsorships

    YATAI MTL

    The SAQ is proud to be a partner of the event YATAI MTL which will take place from June 13 to 16, 2024.

    Read more
  7. Francos de Montréal
    Donations and sponsorships

    Francos de Montréal

    The SAQ is proud to be a partner of the 35th edition of the Francos de Montréal which will take place from June 14 to 22, 2024.

    Read more
  8. Jonquière en Musique
    Donations and sponsorships

    Jonquière en Musique

    The SAQ is proud to be a partner of Jonquière en Musique which will take place from June 27 to July 13, 2024.

    Read more
  9. Montreal International Jazz Festival
    Donations and sponsorships

    Montreal International Jazz Festival

    The SAQ is proud to be a partner of the Montreal International Jazz Festival which will take place from June 27 to July 6, 2024.

    Read more
  10. FestiVoix de Trois-Rivières
    Donations and sponsorships

    FestiVoix de Trois-Rivières

    The SAQ is proud to be a partner of FestiVoix de Trois-Rivières which will take place from June 27 to July 7, 2024.

    Read more
  11. Festival d'été de Québec
    Donations and sponsorships

    Festival d'été de Québec

    The SAQ is proud to be a partner of the Festival d'été de Québec which will take place from July 4 to 14, 2024.

    Read more
  12. Festival International Nuits d'Afrique
    Donations and sponsorships

    Festival International Nuits d'Afrique

    The SAQ is proud to be a partner of the Festival International Nuits d'Afrique which will take place from July 9 to 21, 2024.

    Read more
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