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Donations and sponsorships
Proud to be involved
in the community
Through its donation and sponsorship program, the SAQ contributes to the economic and social vitality of regions throughout Quebec by investing more than $5 million annually in 250 organisations and events connected to the major issues of our society.
General criteria to submit a request
Three types of sponsorships
Event
The SAQ is involved in a myriad of events across the province, from major metropolitan festivals to the regional wine fairs.
Social
Through social sponsorship, the SAQ offers its support to several organizations in health, culture, education and humanitarian aid.
Sustainable development
The SAQ raises a glass to a healthy planet by supporting innovative projects giving a second life to glass, as well as projects promoting local economy.
In order to be eligible for a donation or sponsorship, the organization or event must meet all the criteria and requirements associated with the areas of intervention designated in the Politique des dons et des commandites (in French only). The SAQ does not support the following: Commercial development corporations (SDC), health organizations whose primary mission is not research or treatment, including support organizations, neighbourhood parties or anniversaries of a city or borough, sports associations, personal events (e.g., weddings, Christmas dinners, etc.), etc.*
Each application is analyzed according to the SAQ's business priorities and allocated budgets. Thus, even if an organization or event meets all the criteria, it does not commit the SAQ to grant it a donation or sponsorship. Similarly, a contribution to an organization in a given sector does not necessarily commit the SAQ to supporting all organizations operating in the same sector.
*non-exhaustive list
- Important dates
Event or sustainable development sponsorship
Dealine to apply: December 1 for events held between April 1 and March 31 of every year.
Delay for response: answers will be sent by mid-March.Social sponsorship
Date of submission: Anytime. Your request must be submitted at least 90 days before your event.
Delay for response: 6 to 8 weeks. - The applicant organization must:
- work in one of the fields supported by the SAQ, namely education, environment, health, culture or food or humanitarian assistance OR be the organizer of an event or festival reaching a critical mass of people;
- hold the event or project for which it is requesting a donation or sponsorship on Quebec territory and address a Quebec clientele over the age of majority;
- represent a group of individuals. The donation or sponsorship cannot be made for the benefit of a single individual (except for sommelier grants)
- have official status and a registration number as a non-profit or public agency;
- demonstrate sound management;
- provide annual audited financial statements or other supporting documentation upon request, as required;
- promote eco-responsible practices;
- have a board of directors composed mainly of independent members;
- not be associated, nor its event, with a religious or political cause.
For more details, consult the Politique des dons et des commandites (in French only).
All sponsored events
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Read moreThe SAQ is proud to be a partner of the Bulles, Whisky & Gastronomie event, which will take place from February 6 to 8, 2025.
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Read moreThe SAQ is proud to be a partner of Montréal en lumière, which will take place in 2025.
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Read moreThe SAQ is proud to be a partner of Igloofest Montréal, which will take in 2025.
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Read moreThe SAQ is proud to be a partner of the Carnaval de Québec, which will take place on February 7 to 16, 2025.
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Read moreThe SAQ is proud to be a partner of La Grande Dégustation de Montréal, which will take place from November 28 to 30, 2024.
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Read moreThe SAQ is proud to be a partner of the Salon des vins d'importation privée which will take place from October 19 to 21, and October 27 and 28, 2024.
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Read moreThe SAQ is proud to be a partner of Montréal Passion Vin, which will take place from November 21 to 23, 2024.
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Read moreOnce again, the SAQ is a partner of the Montréal Pride Festival, which will be celebrating diversity, inclusion and peace from August 1 to 11 in Montreal. For the occasion, we met with two restaurant personalities who are very involved in the community to get their perspective on the evolution of the 2SLGBTQIA+ scene in recent years.
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Read moreBecause at the SAQ we believe that, before drinking well, it is essential to have enough to eat and because sharing means giving to those in need, we have made food assistance our corporate cause.
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Read moreThe SAQ is proud to be a partner of the event Festival Santa Teresa which will take place from May 10 to 12, 2024.
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Read moreThe SAQ is proud to be a partner of Piknic Électronik which will take place from May 19 to October 6, 2024.
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Read moreThe SAQ is proud to be a partner of the event Les Premiers Vendredis which will take place from June 7 to October 4, 2024.