

SUSTAINABLE DEVELOPMENT
Doing things
better
We strive to have the highest management and governance standards in order to give the maximum back to Quebecers and create value for society.
How we take action
The SAQ was created more than a century ago for a reason: to sell beverage alcohol responsibly.
Over the decades, our ways of doing business have evolved but our DNA has remained the same.


Sell beverage alcohol responsibly


Incorporate sustainability principles into our business decisions


Promote responsible purchasing
of goods and services
What we are putting in place
95.5%
success rate
95.5% of underage mystery customers were prevented from buying or tasting beverage alcohol in SAQ stores in fiscal 2023-2024
Because alcoholic beverages are products unlike any other, beverage alcohol sales are governed by laws and regulations that we comply with and ensure others do too. 18 years and over, by law.
Because moderation is always in good taste
We’ve contributed to Éduc’alcool since its creation in 1989. This organization develops and runs prevention, education and information programs to help young people and adults make informed and responsible decisions around alcohol use.
$3.7 million
paid in fiscal 2023-2024
2012
Fulfilling our mission while maintaining your trust
Our Supplier Code of Conduct and, since 2012, our Responsible Procurement Policy, guide our commercial practices while respecting our environmental and social values and our ethical rules.