To support its fellow citizens who face a challenging food situation due to the COVID-19 pandemic, the Société des alcools du Québec (SAQ) is encouraging Quebecers to show their solidarity during its fall campaign for the benefit of Food Banks of Quebec (FBQ).
From August 27 to September 2, the SAQ will encourage customers who shop in its stores to contribute to the campaign, either by making a donation at checkout or by buying a gift wrap or wood box.
Sharing more than ever
For Catherine Dagenais, President and Chief Executive Officer of the SAQ, holding a second fundraising campaign this fall is the right thing to do, especially in light of the success of last spring’s campaign. “Under the current circumstances and with the coming return to school, it is important to meet the needs of the greatest number of people who have trouble getting enough to eat at this time of year. That is why we want to do our part and continue sharing with those in need. I encourage our customers to be generous in their support of the FBQ.”
Boucar Diouf, patron and friend of the FBQ, notes that every act of solidarity counts. “We are now living through an extraordinary crisis. More than ever, Quebecers’ generosity will make a difference in the lives of the less fortunate. Thanks to all who have understood that, even more than medicine and physicians, humans are the best remedy for others.
Financial support for 11 years and counting
For 11 years now, the generosity of its customers and involvement of its employees have made it possible for the SAQ to present more than $7.9 million to the FBQ network. The funds are used not only to respond to requests for help that the organization receives but also to build projects and acquire equipment used to better support people in need. In fact, the SAQ is the top source of financial aid for the organization, which supports food banks across Quebec.
About the Food Banks of Quebec network
The Food Banks of Quebec (FBQ) network is now more than 30 years old. With the support of its 19 Moisson regional food banks and 13 associate members across Quebec, some 1,200 community organizations handle more than 1.9 million requests for food assistance a month. The FBQ network pools resources, expertise and information to provide adequate assistance to vulnerable persons in need and to do so equitably in every region of the province.
About the Société des alcools du Québec (SAQ)
Created in 1921, the SAQ imports, distributes and sells a broad range of wines, beers and spirits. Its sales network comprises 410 stores and 426 agency stores located throughout Quebec as well as a transactional website, SAQ.com. Driven by the passion and know-how of its 7,000 employees, the SAQ offers Quebecers a world of discovery, with more than 35,000 products from 3,700 suppliers in 80 countries. In fiscal 2019-2020, the SAQ supported some 300 organizations and events and paid a dividend of $1.226 billion to the Government of Quebec, while also ensuring its business activities respect local communities and the environment.
For more information, visit the SAQ.com website, follow us on Twitter (@LaSAQ_officiel) or view our Facebook and LinkedIn pages.