The Société des alcools du Québec (SAQ) is a government corporation whose mandate is to sell alcoholic beverages. It provides a major income stream to the Quebec and federal governments in the form of taxes and duties. It also makes a dividend payment to the Quebec government. Its sole shareholder is the Quebec Finance Department.
Vision and values
The SAQ's vision is "Inspired by our Customers. Open to the World."
The following three values guide the SAQ in managing its business. They form the basis of the company’s culture and inform its employees’ decisions.