- Appointed on June 20, 2018, for a five-year term (Order-in-Council 828-2018)
President and Chief Executive Officer
- Société des alcools du Québec
Holder of an executive MBA (McGill-HEC Montréal) and a bachelor’s in business administration – marketing option, Catherine Dagenais has solid experience in sales network management. After joining the SAQ as a district manager in 2000, she quickly came to be recognized for her passion for retailing, marked interest in new technology and vision of a better-performing company.
It was in 2008 that Ms. Dagenais was appointed Vice-President, Sales Network Operations. In 2014, she became Vice-President, Retail Strategy and Customer Experience. As such, she spearheaded a major organizational transformation that resulted in the creation of an omnichannel customer experience, including the Click, Purchase, Pick Up service and SAQ Inspire. In 2017, Ms. Dagenais was named Vice-President and Chief Operating Officer, a position in which she led more than 6,000 persons, namely all employees working in sales, merchandising, supply chain, real estate development and sustainable development.
Known for her energy, dedication and human approach, Ms. Dagenais is a unifying leader focused on reaching ambitious goals. Her skill at building promising business partnerships and maximizing growth and profitability enable her to drive the company’s performance while also maintaining a high standard of customer service.