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For each Quebec product sold between October 7 and 13, the SAQ will donate a meal to Food Banks of Quebec

Montreal, October 7, 2021 – The pandemic has made a number of Quebecers food insecure, a difficult reality that has led to a 30% increase in requests made to Food Banks of Quebec (FBQ). To support the FBQ, the SAQ is encouraging customers to show their solidarity by buying a local product between October 7 and 13, 2021. For each Quebec product sold, a meal will be donated to the FBQ.

Contribute even more
During the same period, customers will also be able to make a donation at the checkout counter or, at any time, on the Food Banks of Quebec website. In addition, as is the case all year long, buying a gift bag, reusable bag or paperboard or wood gift box is another way to contribute to the FBQ, as part of the profit from the sale goes to the organization.

These many actions will help support all the members of the FBQ network across Quebec, which provide assistance to more than 500,000 persons a month.

“At a time when needs are only growing, it’s all the more important for us to take action,” said Catherine Dagenais, the SAQ’s President and Chief Executive Officer. “At the SAQ, we want to be closely involved with communities. By supporting the Food Banks of Quebec network, we’re making a difference in the lives of people for whom getting enough to eat is a daily challenge.”

Loyal support for 12 years
Thanks to the generosity of its customers and involvement of its 7,000 employees, the SAQ has contributed more $12 million into the FBQ network since 2009. The funds are used not only to meet the requests for assistance the FBQ receives but also to support projects to acquire the equipment needed to carry out its mission. The SAQ is proud to be the FBQ’s leading financial partner.

About Food Banks of Quebec
The Food Banks of Quebec (FBQ) network is now more than 30 years old. With the support of its 19 Moisson regional food banks and 13 associate members across Quebec, some 1,200 community organizations handle more than 1.9 million requests for food assistance a month. The FBQ network pools resources, expertise and information to provide sufficient assistance to vulnerable persons in need and to do so equitably in every region of the province.

About the Société des alcools du Québec (SAQ)
Created in 1921, the SAQ imports, distributes and sells a broad range of wines, beers and spirits. Its sales network comprises 409 stores and 429 agency stores located throughout Quebec as well as a transactional website, Driven by the passion and know-how of its 7,000 employees, the SAQ offers Quebecers a world of discovery, with nearly 44,000 products from 3,700 suppliers in 82 countries. In fiscal 2020-2021, the SAQ supported some 300 organizations and events and paid a dividend of $1.219 billion to the Quebec government, while also ensuring its business activities respected local communities and the environment.