Governance
Management endeavours to run the company transparently and effectively.
To ensure this is the case, the SAQ has established strict corporate governance rules.
Main self-governance tools


Board of directors
Our directors are appointed by the Quebec government. Together with senior management, they define the government corporation’s strategic directions.


Submit a complaint
Do you find yourself in a dispute with the SAQ? Do you feel frustrated about an issue? Have you witnessed a suspicious situation?


Code of ethics of board members
Members of our board of directors must adhere to the highest ethical standards and follow certain rules.


Code of ethics and conduct
The SAQ’s Code of Ethics and Conduct for Employees (PDF - 3.8 MB) is a complementary tool that guides employees in their actions and helps them make the best possible decisions in every situation.
Director profiles
- Johanne Brunet – Chair of the Board of Directors
- Appointed on August 7, 2007, for a four-year term (Order-in-Council 623-2007)
- Renewal on November 30, 2011, for a three-year term (Order-in-Council 1216-2011)
- Appointed Chair of the Board of Directors on August 19, 2015, for a five-year term (Order-in-Council 725-2015)
- Renewal on August 19, 2020, for a five-year term (Order-in-Council 678-2020)
- Independent member
Associate Professor
- Department of Marketing, HEC Montréal
A member of the Ordre des comptables professionnels agréés du Québec, Johanne Brunet has a doctorate in industrial and business studies from the University of Warwick (United Kingdom) and an MBA in marketing and international management from HEC Montréal. She also holds a certificate in corporate governance from the Collège des administrateurs de sociétés of Université Laval, qualifying her for the title Administratice de sociétés certifiée. Ms. Brunet received the 1999 Action femmes d’affaires award from the Board of Trade of Metropolitan Montreal and was a finalist for the 2013 Business Professor of the Year award conferred by the renowned weekly The Economist. She worked as head of external production and acquisitions at Société Radio-Canada before becoming Senior Vice-President at TV5-Amériques. She is chair of the board of directors of the Société québécoise du cannabis (SQDC) and of Groupe TCJ and holds seats of the boards of Laurentian Bank and Théâtre du Rideau Vert.

- Jacques Farcy – Director
- Appointed on June 26, 2023, for a five-year term (Order-in-Council 1000-2023)
President and Chief Executive Officer
- Société des alcools du Québec
Holding an Executive MBA from HEC Montréal–McGill University and a diploma from the Institut Commercial de Nancy in France, Mr. Farcy has 30 years’ experience in strategic management and the development of corporate omnichannel strategies.
Known for his leadership and great adaptability, Mr. Farcy has worked for a number of multinationals in various industries in Europe and Canada. Before being appointed President and Chief Executive Officer of the SAQ in 2023, he was President and Chief Executive Officer of the Société québécoise du cannabis (SQDC) from 2021 to 2023. Prior to that, he served as a vice-president of several divisions of the SAQ, including Event Marketing, Donations and Sponsorships, Marketing and Merchandising, and Sales Network Operations, and at dunnhumby France and dunnhumby Canada, where he was chief executive officer.
Jacques Farcy values listening, collaboration and forming creative and strategic alliances to communicate and to implement ambitious projects. He is also actively involved in the business community, from which he learns much and with which he willing shares his knowledge and experience by taking part in various events in Canada and Europe and conferences at HEC Montréal and the Institut Commercial de Nancy.

- Patrice Attanasio – Director
- Appointed on March 13, 2019, to a four-year term (Order-in-Council 194-2019)
- Renewal on March 29, 2023, for a four-year term (Order-in-Council 639-2023)
- Independent member
President and Senior Consultant
- AGO Communications
Holding industrial relations and public relations diplomas from the Université de Montréal and a certificate from the Quebec chapter of the Institute of Corporate Directors, qualifying him for the title Administrateur de sociétés certifié, Patrice Attanasio is a seasoned manager with a multidisciplinary skill set and more than 25 years’ experience in communication and marketing. After stints at prominent communications agencies, he has, for nearly 15 years, headed his own firm specializing in the development and implementation of communication plans, brand awareness strategies and sponsorship programs. Recognized as a developer of innovative, creative, discipline-spanning and results-focused solutions, he has many accomplishments in strategic planning, advertising and public relations as well as partnership evaluation, management and activation and relational and event marketing.
Over the course of his career, Mr. Attanasio has been the recipient of several awards and honours in public relations, sponsorships and advertising. He has also held seats on nearly a dozen boards of directors. Today, he is chair of the Governance, Ethics and Human Ressources Committee of Esplanade Québec, a business incubator and accelerator that aims to have a social impact.
- Denis Chamberland – Director
- Appointed on February 7, 2018 for a two-year term (Order-in-Council 82-2018)
- Renewal on April 1, 2020, for a four-year term (Order-in-Council 407-2020)
- Renewal on April 1, 2024, for a four-year term (Order-in-Council 53-2024)
- Independent member
Advisor to the President and CEO
- Rodeo FX Inc., High-end VFX, animation and creative services
The holder of a degree in business administration from HEC Montréal and fellow of the Ordre des comptables professionnels agréés du Québec, Denis Chamberland has also earned a certificate from the Quebec chapter of the Institute of Corporate Directors, qualifying him for the title Administrateur de sociétés certifié.
Driven by a strong entrepreneurial spirit. Mr. Chamberland has advised many entrepreneurs on developing their companies. He has also held management positions in the professional services industry and private sector companies. He is curnetly an advisor and a member of the boards of directors and advisory committees of private corporations.
Over the course of his career, Mr. Chamberland has been a member of the board of directors of numerous charities.
- Dominique-Ann Coffin – Director
- Appointed on June 18, 2025 for a three-year term (Order-in-Council 796-2025)
- Independent member
Corporate director
Besides holding a bachelor’s degree in sociology from Carleton University and two WSET Level 2 wine and spirits awards, Dominique-Ann Coffin has earned a certificate from the Quebec Chapter of the Institute of Corporate Directors, qualifying her for the title Administratrice de sociétés certifiée.
An experienced business leader, Ms. Coffin has spent her entire career working in the wine and spirits industry. As president and chief executive officer of LCC Vins et Spiritueux Inc., she has built the family firm into one of Quebec’s top five wine and spirits representation agencies by attracting and promoting world-renowned brands for more than 30 years. Known for her strategic thinking, bargaining expertise and ability to influence others, Ms. Coffin has been a director of A3 Québec, the Quebec association of wine, beer and spirits agencies formerly known as the AQAVBS, and served as its president from 2000 to 2004 and from 2017 to 2018.
Over the years, Ms. Coffin has been a member of the boards of directors of Éduc’alcool and the Young Entrepreneurs’ Organization (YEO). From 2018 to 2022, she was also a member of the cabinet for the major fundraising campaign of the Fondation de l'Hôpital Brome-Missisquoi-Perkins. She is currently involved as a volunteer with young people, most notably as a reader in the Lire et faire lire literacy program.

- France Desharnais – Director
- Appointed on July 14, 2024 for a four-year term (Order-in-Council 996-2024)
- Independent member
Corporate Director
A fellow of the Ordre des comptables professionnels agréés du Québec, France Desharnais holds an MBA with a finance major from HEC Montréal and a Bachelor of Business Administration with an accounting major from the Université de Sherbrooke. She has also been awarded the title of Administratrice de sociétés by the Collège des administrateurs de sociétés du Québec.
During her career, Ms. Desharnais has worked mainly as a senior executive in business development for major corporations, including Ernst & Young in Canada and aboard, Siebel Systems Canada and CGI. She also served for 10 years as a manager at Desjardins Group, where she was, among other things, responsible for turning around caisses in difficulty and for overseeing caisse groups with assets under management from $2 billion to $4 billion.
Ms. Desharnais’s talents are currently being put to use on the board of directors of the Société de télédiffusion du Québec, where she serves as both a director and a member of the audit committee. She is also a member of the board of directors of the Centre de création O Vertigo. In recent years, she has also held seats on the boards of directors of Avison Young, the Association des MBA du Québec, the Canadian Cancer Society – Quebec Division and Virage.
- Anne-Julie Lapensée – Director
- Appointed on June 18, 2025 for a four-year term (Order-in-Council 796-2025)
- Independent member
Pharmacist
- Centre hospitalier de l’Université de Montréal (CHUM)
Holding bachelor’s in pharmacy and a master’s in advanced pharmacotherapy from the Université de Montréal (UdeM), Anne-Julie Lapensée works as a pharmacist at CHUM, the UdeM hospital centre. As a member of the liaison group, she has represented the institution to the Association des pharmaciens des établissements de santé du Québec since January 2025. She is recognized by her peers for her involvement at the professional and social levels.
For more than five years, Ms. Lapensée has been active in the Association québécoise des jeunes parlementaires (Quebec association of young parliamentarians), whose board she chaired in 2024 and 2025. She was also involved with the Parlement jeunesse du Québec (Quebec youth parliament) from 2017 to 2025, where she was premier of the 74th legislature and executive committee chair in 2023.
In recent years, Anne-Julie Lapensée has been a member of the executive committee of the aboriginal health and volunteer interest group of Little Brothers and FRED, the Fondation Ressources pour les enfants diabétiques.
- Christian Leblanc – Chair of the Governance, Ethics and Communications Committee
- Appointed on March 13, 2019, for a four-year term (Order-in-Council 194-2019)
- Renewal on March 29, 2023, for a four-year term (Order-in-Council 639-2023)
- Independent member
Senior Partner
- Fasken Martineau
A Université de Montréal law graduate and member of the Quebec Bar, Canadian Bar Association and Barreau de Montréal, Christian Leblanc is a senior partner in the Fasken Martineau law firm. Specializing in civil and commercial litigation with a focus on media law, communications and intellectual property, he has received a number of prestigious recognitions during his career, with his name being listed in The Best Lawyers in Canada, The Canadian Legal Lexpert Directory, Legal500 and the Managing Intellectual Property IP Star Handbook. Mr. Leblanc has also been called a litigation star by Benchmark and included in Lexpert’s Top 40 Under 40 in Canada list. During his career, Mr. Leblanc’s expertise has resulted in his pleading major cases before the Superior Court, Appeals Court and Supreme Court of Canada. He is also a past president of the Canadian Media Lawyers Association.
Mr. Leblanc sits on the boards of Metrocom, the Société historique du lac Saint-Louis and the Fondation de l’Institut de tourisme et d’hôtellerie du Québec (ITHQ).

- René Leprohon - Chair of the Audit Committee
- Appointed on February 7, 2018, for a three-year term (Order-in-Council 82-2018)
- Renewal on Februrary 7, 2021, for a four-year term (Order-in-Council 1387-2020)
- Renewal on June 18, 2025, for a three-year term (Order-in-Council 796-2025)
- Independent member
Corporate Director
A member of the Ordre des comptables professionnels agréés du Québec, the Institute of Internal Auditors and the Canadian Association of Management Consultants, René Leprohon holds a bachelor’s in business administration from HEC Montréal and a risk management certificate (CMC) from the Insurance Institute of Canada.
A retired KPMG partner, Mr. Leprohon headed the firm’s internal audit and corporate risk management practice for more than a dozen years. In the course of his career, he was also a senior vice-president at TD Meloche Monnex (today TD Insurance) and a partner at EY, where he, among other things, had the opportunity to develop expertise in human resources, change management, internal control, business process reengineering, mergers and acquisitions and strategic planning.
Over the years, Mr. Leprohon has been part or a member of many boards of directors, audit committees and other governance committees of publicly traded companies, government corporations and non-profit organizations. He continues to hold a seat on the board of directors of the Institute of Internal Auditors (Montreal chapter) as chair of the finance and audit committee. He has been a member of the board of directors of the Société québécoise du cannabis since September 2018 and was named chair of its human resources committee in December 2019.

- Alain Pinsonneault - Director
- Appointed on January 23, 2024, for a four-year term (Order-in-Council 53-2024)
- Independent member
Professor
- McGill University - Desautels Faculty of Management
Holding an honorary doctorate from the Université d’Aix-Marseille in France, a Ph.D. in Administration from the University of California in the United States, an M.Sc. in management – digital transformation of organizations from HEC Montréal and a B.Com. from Concordia University in Montréal, Alain Pinsonneault is a professor at the Desautels Faculty of Management at McGill University in Montreal. A fellow of the Royal Society of Canada and of the Association for Information Systems, he is also the Imasco Chair of IS and Distinguished James McGill Professor. In 2016, he was made a Knight of the Ordre national du Québec in recognition of his international scientific contributions to the field of technology and the digital economy.
Mr. Pinsonneault’s research focuses on information technology management and business digitization, the strategic alignment and implementation of information technologies, technology change management, new digital business and platform models and artificial intelligence management in business organizations. Besides being a prolific, internationally recognized researcher, he is involved in the scientific, university and professional communities, having directed teaching programs at HEC Montréal and McGill University, managed several multidisciplinary research teams, been a member of numerous granting agency committees and of more than 30 editorial boards and international conference committees. Mr. Pinsonneault is also co-founder and co-director of the McGill-HEC Montréal EMBA program.
- Stéphanie Raymond-Bougie - Director
Director
• Appointed on October 20, 2021, for a four-year term (Order-in-Council 1338-2021)
• Independent memberChief Compliance Officer and Director, Regulatory Compliance and Securities
• Fonds de solidarité FTQThe holder of an LLB from the Université de Montréal and of an LLM in business law from McGill University and a member of the Barreau du Québec, the Canadian Bar Association and the Canadian Corporate Counsel Association (CCCA), Stéphanie Raymond-Bougie is chief compliance officer and director of regulatory compliance and securities at the Fonds de solidarité FTQ.
Specialized in corporate law, Ms. Raymond-Bougie is known for her strategic thinking and organizational development skills as well as her devotion to diversity and inclusion. Over the course of her career, she has worked as a lawyer for organizations including Intelcom, Novalex, Consultation LEJ inc., Heenan Blaikie, StikemanElliott LLP and Desjardins Ducharme. She is a member of Independent Review Committee (IRC) of National Bank Investments. She has also held seats on the board of directors of Novalex Legal Clinic NPO, Les Amis du Devoir, Groupe 3737 and the Jeune Chambre de commerce haïtienne.
- Dominique Savoie - Director
• Appointed on July 16, 2025, for a four-year term (Order-in-Council 978-2025)
• Independent memberCorporate Director
Dominique Savoie holds a master’s degree in psychology from the Université de Montréal and has 38 years’ experience in the Québec public service. She has held a variety of key positions, including Deputy Minister at the Ministère de la Santé et des Services sociaux, the Ministère de l’Énergie et des Ressources naturelles, the Ministère des Transports et de la Mobilité durable and the Ministère de l’Emploi et de la Solidarité sociale. She also took office as the Secretary General and Clerk of the Conseil exécutif from 2023 to 2025.
Administratrice de sociétés certifiée, Ms. Savoie has been the Chair of the Board of Directors of the Société de l’assurance automobile du Québec since January 2025.
- Carolina Vellucci-Willsher – Director
- Appointed on March 24, 2021, for a four-year term (Order-in-Council 398-2021)
- Renewal on June 18, 2025, for a three-year term (Order-in-Council 796-2025)
- Independent member
Associate Vice-President, Human Resources
- Concordia University
A graduate of McGill University in industrial relations, Carolina Vellucci-Willsher is a Certified Human Resources Leader (CHRL) and holds a Personal and Professional Coach Certification (PPCC). Since 2009, she has headed the Concordia University Human Resources Department, where she provides strategic support while overseeing professional teams in employee benefits, compensation, labour relations and pensions, among other fields. Over the years, she has led various strategic and operational initiatives, including bargaining and signing several collective labour agreements. These experiences are complemented by others acquired in various private and parapublic sector organizations.
Throughout her career, Ms. Vellucci-Willsher has also been active as a volunteer with community organizations, including, most recently, as vice-president of Literacy Unlimited, dedicated to improving adult literacy. Until October 2024 and for three terms, she was a member of the board of governors of Marianopolis College and chair of its human resources committee.

- Michael L. Vineberg – Chair of the Business Practices Committee
- Appointed on February 7, 2018, for a three-year term (Order-in-Council 82-2018)
- Renewal on February 7, 2021, for a four-year term (Order-in-Council 1387-2020)
- Renewal on June 18, 2025, for a three-year term (Order-in-Council 796-2025)
- Independent member
Partner and Head of Portfolio Management
- TorQuest Partners Inc.
Associate Professor
- HEC Montréal
Holder of a bachelor’s in arts, economics and management from McGill University and an MBA from HEC Montréal, Michael Vineberg has also earned a certificate from the Institute of Corporate Directors, qualifying him for the title Administrateur de sociétés certifié (IAS.A). In addition to being an associate professor at HEC Montréal’s Management Department, Mr. Vineberg is a recognized leader in the corporate restructuring and transformation fields.
In the course of his career, he has held many senior management positions, including president and chief executive officer of Alasko Foods Inc. and as corporate turnaround partner at Raymond Chabot Grant Thornton.

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