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Quebec products in the spotlight to benefit Food Banks of Quebec

Montreal, March 31, 2021 – For the 12th edition of its campaign in support of Food Banks of Quebec (FBQ), the SAQ is encouraging customers to show their solidarity during this difficult time due to the health crisis by buying local products. From April 1 to 7, 2021, the SAQ will donate one meal to the FBQ for each Quebec product it sells.

During the campaign, customers will also be able to make donations at the checkout counter and buy packaging products (bags, paperboard or wood gift boxes) and reusable carrying bags, all to the benefit of the FBQ. Donations can also be made online on the Food Banks of Quebec website.

These acts of generosity will help support the FBQ, which provides assistance to more than 500,000 persons a month in every region of Quebec. The funds raised will be redistributed to all Moissons organizations in Quebec and will make a difference in the lives of Quebecers in need.

“A number of people are finding themselves in a precarious food situation, especially during this pandemic,” said Catherine Dagenais, President and Chief Executive Officer of the SAQ. “That is why it’s more important than ever to offer our support to all who are struggling to meet a need as basic as having enough to eat. I encourage all our customers to join in and be generous.”

Loyal support for 12 years
Thanks to the generosity of its customers and the involvement of its 7,000 employees, the SAQ has funnelled more $11.2 million to the FBQ network since 2009. The funds are used not only to meet the requests for assistance it receives but also to support projects to acquire equipment needed to carry out its mission. The SAQ is proud to be the FBQ’s leading financial partner.

About Food Banks of Quebec
The Food Banks of Quebec (FBQ) network is now more than 30 years old. With the support of its 19 Moisson regional food banks and 13 associate members across Quebec, some 1,200 community organizations handle more than 1.9 million requests for food assistance a month. The FBQ network pools resources, expertise and information to provide adequate assistance to vulnerable persons in need and to do so equitably in every region of the province.

About the Société des alcools du Québec (SAQ)
Created in 1921, the SAQ imports, distributes and sells a broad range of wines, beers and spirits. Its sales network comprises 410 stores and 426 agency stores located throughout Quebec as well as a transactional website, Driven by the passion and know-how of its 7,000 employees, the SAQ offers Quebecers a world of discovery, with more than 35,000 products from 3,700 suppliers in 80 countries. In fiscal 2019-2020, the SAQ supported some 300 organizations and events and paid a dividend of $1.226 billion to the Quebec government, while also ensuring its business activities respected local communities and the environment.