The SAQ has the lowest prices in Canada
As an importer, distributor and retailer the SAQ negotiates the prices for more than 10,000 products with several hundred producers, suppliers and agents each year. The goal of these negotiations is always to offer fair and competitive prices to customers.
Our teams’ hard work has enabled the SAQ to become the price leader among the liquor boards of Canada since 2018. In fact, most of the products on SAQ shelves are priced lower than anywhere else in North America.
Despite this enviable state of affairs, the issue of product prices at the SAQ resurfaces from time to time in the news. The media, public and customers all legitimately wonder about the price-setting process, the components that make up the price (taxes, markup, dividend paid to the Quebec government, etc.) and the negotiations held with industry stakeholders.
That is why we are providing detailed information to help you understand how the SAQ arrives at fair and competitive prices for the products it sells.