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Donations and sponsorships
Proud to be involved
in the community
Through its donation and sponsorship program, the SAQ contributes to the economic and social vitality of regions throughout Quebec by investing more than $5 million annually in 250 organisations and events connected to the major issues of our society.
General criteria to submit a request
Three types of sponsorships
Event
The SAQ is involved in a myriad of events across the province, from major metropolitan festivals to the regional wine fairs.
Social
Through social sponsorship, the SAQ offers its support to several organizations in health, culture, education and humanitarian aid.
Sustainable development
The SAQ raises a glass to a healthy planet by supporting innovative projects giving a second life to glass, as well as projects promoting local economy.
In order to be eligible for a donation or sponsorship, the organization or event must meet all the criteria and requirements associated with the areas of intervention designated in the Politique des dons et des commandites (in French only). The SAQ does not support the following: Commercial development corporations (SDC), health organizations whose primary mission is not research or treatment, including support organizations, neighbourhood parties or anniversaries of a city or borough, sports associations, personal events (e.g., weddings, Christmas dinners, etc.), etc.*
Each application is analyzed according to the SAQ's business priorities and allocated budgets. Thus, even if an organization or event meets all the criteria, it does not commit the SAQ to grant it a donation or sponsorship. Similarly, a contribution to an organization in a given sector does not necessarily commit the SAQ to supporting all organizations operating in the same sector.
*non-exhaustive list
- Important dates
Event or sustainable development sponsorship
Dealine to apply: December 1 for events held between April 1 and March 31 of every year.
Delay for response: answers will be sent by mid-March.Social sponsorship
Date of submission: Anytime. Your request must be submitted at least 90 days before your event.
Delay for response: 6 to 8 weeks. - The applicant organization must:
- work in one of the fields supported by the SAQ, namely education, environment, health, culture or food or humanitarian assistance OR be the organizer of an event or festival reaching a critical mass of people;
- hold the event or project for which it is requesting a donation or sponsorship on Quebec territory and address a Quebec clientele over the age of majority;
- represent a group of individuals. The donation or sponsorship cannot be made for the benefit of a single individual (except for sommelier grants)
- have official status and a registration number as a non-profit or public agency;
- demonstrate sound management;
- provide annual audited financial statements or other supporting documentation upon request, as required;
- promote eco-responsible practices;
- have a board of directors composed mainly of independent members;
- not be associated, nor its event, with a religious or political cause.
For more details, consult the Politique des dons et des commandites (in French only).
All sponsored events
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Read moreBecause at the SAQ we believe that, before drinking well, it is essential to have enough to eat and because sharing means giving to those in need, we have made food assistance our corporate cause.
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Read moreThe SAQ is proud to be a partner of the event Festival Santa Teresa which will take place from May 9 to 11, 2025.
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Read moreThe SAQ is proud to be a partner of Piknic Électronik which will take place from May 16 to October 5, 2025.
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Read moreThe SAQ is proud to be a partner of the Festival YATAI MTL which will take place from June 5 to 8, 2025.
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Read moreThe SAQ is proud to be a partner of the event Les Premiers Vendredis which will take place from June 6 to September 8, 2025.
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Read moreThe SAQ is proud to be a partner of the event Sherbrooke t'en bouche un coin which will take place from June 12 to 15, 2025.
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Read moreThe SAQ is proud to be a partner of the Francos de Montréal which will take place from June 13 to 21, 2025.
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Read moreThe SAQ is proud to be a partner of the Fête nationale du Québec which will take place on June 23 and 24, 2025 in Montreal and Quebec.
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Read moreThe SAQ is proud to be a partner of the Montreal International Jazz Festival which will take place from June 26 to July 5, 2025.
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Read moreThe SAQ is proud to be a partner of FestiVoix de Trois-Rivières which will take place from June 26 to July 6, 2025.
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Read moreThe SAQ is proud to be a partner of the event Soif de Cidre Montréal which will take place from July 27 to 29, 2025.
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Read moreThe SAQ is proud to be a partner of Jonquière en Musique which will take place from July 1st to 12, 2025.