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Sous le bouchon, the SAQ’s first podcast

Montreal, November 11, 2021 – The SAQ is launching its first-ever podcast today. Called Sous le bouchon, the podcast takes a unique, behind-the-scenes look at the beverage alcohol trade in Quebec. Through conversations with enthusiastic experts, it explores subjects related to the activities of one of the SAQ, one of the world’s top buyers of wine and spirits and a government corporation that has been serving Quebecers for a century.

A three-episode mini-series looking at the environment and buying local

In the first episode, titled Vin et changements climatiques (wine and climate change), the podcast listens in on a conversation about the effects of global warming on wine-growing. Two SAQ experts – Gilles Goulet, head of purchasing for all products from France, and Marie-Ève Meunier, a beverage alcohol merchandising specialist, discuss how climate change will impact product availability and the product offer and, in turn, affect customers’ buying habits in the years to come.

“With Sous le bouchon, we are opening the doors to the SAQ like never before,” said Marie-Hélène Lagacé, Vice-President, Public Affairs, Communications and Social Responsibility. “At times serious, at times humorous but always relevant, our podcast gives listeners access to experienced professionals with an expertise unmatched in Quebec. We’ll be candidly sharing not only news, analyses and opinions but also stories about an industry that Quebecers are passionate about.”

The second and third episodes, Produits du Québec (Quebec products) and Verre allégé (lightweight glass), will be released on December 3, 2021. Sous le bouchon is available now (in French only) on SAQ.COM and on major podcast platforms: Spotify, Apple Podcasts and Google Podcasts

Production: SAQ x Magnéto

Original concept: Yann Langlais-Plante and the SAQ Public Affairs and Communications team

Host: Yann Langlais-Plante

Director: Maude Pétel-Légaré

Audio recording, editing, mixing and music: Antonin Wyss

Visual identity: CG3