All content columns

Prices! A touchy subject for the SAQ and customers alike. What are the factors causing prices to fluctuate and what bargaining power does the government corporation have? We take a look at these questions with Édith Filion, Vice-President and Chief Financial Officer, and wine expert Alain Pérocheau, who also pens the Hippovino blog.

Saturday, January 20, 2024 in Montréal | 3 to 6:30 p.m.| Le Terminal du Grand Quai | Tasting event | SOLD OUT

It inspired 19th century poets and artists, and was banned, then legalized 100 years later. Absinthe is still shrouded in mystery to this day—but local distillers are doing their best to crack the code! Here are the secrets behind a spirit that’s winning over a growing number of Quebecers.

What does a meadow, a river or forest taste like? That’s a prickly question. One we boldly try to answer by exploring the province in the hopes of discovering Quebec’s taste profile, a bit like a large herbarium of flavours and aromas.

Annually crowning the best cheeses in Quebec, Sélection Caseus remains to this day the only competition to recognize and promote local cheese factories. Discover the winners and the ins and outs of this prestigious competition held on September 6th.

Montreal, September 7, 2023

Cosmopolitans, Margaritas, Appletinis, Sex on the Beach—these sweet, colourful cocktails were all the rage at the end of the last millennium, and they’re totally in again! For the latest edition of Fresh, we’ll take a little trip back in time with two mixologists… who grew up in the 1990s!

Montréal, August 22, 2023

If Mother Nature took us on a little rollercoaster this summer, the sunny season is far from over: Technically, it lasts well into September and the most beautiful days are (hopefully) yet to come. So, grab a bubbly and a basket and enjoy every picnic moment.

Growing season is officially upon us! And this year, the focus is on fresh herbs—those powerful little bombs of flavour and freshness that can elevate your dishes and your drinks. To celebrate, we propose three herbaceous cocktail recipes that use the aromatics in your garden.

The Eastern Townships, with Mount Shefford as a backdrop, is where the Bourassa brothers harvest some 2,500,000 litres of maple water per year, and where they nurture their second passion—the distillery.

Right by the Quebec-Vermont border, 80 km south of Montreal, there’s a winery steeped in history located in the town of Dunham—Domaine des Côtes d’Ardoise. It’s considered to be the oldest active commercial vineyard in Quebec and stands out through its gardens, historical buildings and impressive art exhibit. And it’s where Henry-Alain Drocourt offers tastings of the estate’s wines.