Profiles

Drenched in West Coast sunshine, California never ceases to impress with its ochre landscapes, epicurean culture and drive to innovate that quickly extended to its vineyards.

Mariana is derived from the scientific name of the black spruce: Picea mariana. Emblematic of the North American boreal forest, the tree also gives Canopée forest gin—the very first spirit created by Distillerie Mariana—its distinctive essence.

Housed in one of Granby’s historic buildings, La Chaufferie microdistillery is masterfully led by a very small team of passionate artisans who painstakingly craft their spirits, from grain to glass.

With the discovery of New World wines, the locavore movement, and the emergence of technological tools giving access to a ton of local and international products, the new millennium is filled with promise!

From new Beaujolais to exclusive Bordeaux and Port, wine was taking up more and more space at the SAQ, at a time when culture and the wine market all over the world were undergoing a complete transformation.

As the Quiet Revolution was unfolding, a revolution in consumption habits seemed to be on the horizon, and the Régie des alcools had every intention of being a part of it.

There’s no cutting corners at Menaud. Driven by authenticity, local craftspeople develop products that don’t skimp on quality.

Inspired by the quality of homegrown products from across the province, Cirka became the first Québec microdistillery to produce spirits from grain to glass.

One of the most admired wine producers in the world. A wonderful recognition for a family estate, 5 generations strong. But the influence of Bodega Torres extends far beyond its wines...

Beyond the Margarita, the popularity of this Mexican gem comes in many great varieties.

At the end of the 19th century, a temperance movement was born in the United States, in Canada, and even here in Québec. It was a very simple idea: limit, if not abolish, the sale and consumption of alcohol.

Winemakers do not work alone. There’s a whole slew of professions involved in the wine business. Here are a few that might not necessarily immediately come to mind…