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After the majestic mountains, Messi and Malbec, there’s another reason to love Argentina: Chardonnay.

There’s a reason Sam Cyr is making waves on the Quebec comedy scene. Like his favourite drinks, this young comedian is talented, authentic and refreshing, and we can’t get enough. Dive into Sam’s wild world with a sampler of his favourite drinks and spirits.

More refined offerings, better marketing and customers looking to “drink local”: Quebec beverage alcohol products are popular for a reason. Vintners, distillers and cider makers are crafting excellent products in your own backyard. And the success they’re enjoying is a source of great pride.

Among the best known and appreciated grape varieties, these two Old Word natives have found cool climates to flourish in an extraordinary way in the New World, thanks to the vision of innovative producers. Spotlight on new lands to explore.

Its versatility has made it one of the most popular spirits in the world. Vodka lovers, learn more about its origins, traditions, and possible food and drink pairings.

Take advantage of the summer with these easy and convenient alternatives to traditional drink formats. Whether canned wine, boxed wine, pre-mixed cocktails from Quebec or canned cider, there is something for everyone to enjoy this summer.

It’s customary to serve cocktails before or after a meal, but why not during? The diversity of aromas and styles available makes it possible to achieve surprising pairings suited to your tastes.

Montreal, June 12, 2023

Ready to reinvent the classic Easter brunch? Here are two chocolatey sweet ideas that are guaranteed to make you this year’s brunch boss!

"Have your Inspire card?" A question asked millions of times in stores since 2015, when Inspire was introduced. But why have a personalization program at all? Dominique Bonin and Ariane De Warren, relational marketing experts at the SAQ, answer the question

Quebecers are increasingly conscious about buying local. In the last year, sales of Quebec products have increased nearly 30% at the SAQ. Real underlying trend or temporary "pandemic" solidarity? Two experts on the alcohol market in Quebec give their opinion.

The SAQ has a network of more than 400 stores across Quebec. Our store planning teams spend a lot of time thinking about the in-store experience and making sure every store construction or remodelling project is an opportunity to reduce our environmental footprint.