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Episode 14 | The Inspire card in a few points

"Have your Inspire card?" A question asked millions of times in stores since 2015, when Inspire was introduced. But why have a personalization program at all? Dominique Bonin and Ariane De Warren, relational marketing experts at the SAQ, answer the question

Published on January 17, 2023

Episode 14 - The Inspire card in a few points (In French only)

Sous le Bouchon –The SAQ Podcast

Chats with Ariane de Warren, Director, Experiential Marketing, and Dominique Bonin, Director, Business Intelligence and Customer Insight.

Available at all times on SAQ.COM, as well as on the usual platforms 

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    Episode 14 | The Inspire card in a few points

    "Have your Inspire card?" A question asked millions of times in stores since 2015, when Inspire was introduced. But why have a personalization program at all? Dominique Bonin and Ariane De Warren, relational marketing experts at the SAQ, answer the question

    Read more

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