Episode 12 | Eco friendly stores

"Have your Inspire card?" A question asked millions of times in stores since 2015, when Inspire was introduced. But why have a personalization program at all? Dominique Bonin and Ariane De Warren, relational marketing experts at the SAQ, answer the question

What could be more festive than a glass of bubbly? Listen to two experts on the subject, Simon Bourbeau and Guénaël Revel, discuss the growing popularity of sparkling wines in Quebec and around the planet.

The SAQ has a network of more than 400 stores across Quebec. Our store planning teams spend a lot of time thinking about the in-store experience and making sure every store construction or remodelling project is an opportunity to reduce our environmental footprint.

More refined offerings, better marketing and customers looking to “drink local”: Quebec beverage alcohol products are popular for a reason. Vintners, distillers and cider makers are crafting excellent products in your own backyard. And the success they’re enjoying is a source of great pride.

This long week-end, why not make the most of the last summer days and visit some of Quebec’s finest vineyards? Head out on the open road and discover our very own wine-growing regions.

The Rivière du Chêne winery is definitely one of the most well known in Quebec, thanks to the passion of its founder, Daniel Lalande.