Profiles

When you uncork a bottle, sometimes you smell a fresh sea breeze and other times, you sense warm rays of sunshine—almost as if each wine has its own story to tell about its origins and terroir. Here’s a look at five of the most stunning vineyards and wine regions in the world.

The main ingredient in Quebec spirits is our precious blue gold. Each bottle of locally made gin and vodka contains a bit of our terroir. Here’s how our waters add to their unique flavour.

The SAQ’s donations and sponsorships are more than just a cheque… Discover how we’ve become involved in Quebec communities by building close ties with the organizations we support. A chat with Emanuelle Roy from the Donations and Sponsorships Department, Thomas Grégoire from FestiVoix de Trois-Rivières and Jean-François Archambault from La Tablée des chefs.

Expertise, thoroughness, and judgement: these are three principles that guide the SAQ’s quality control process and its laboratory, a centre of scientific expertise that’s a crucial part of bringing products to market. Chats with France Nault, Director, Quality Control, and Nicolas Angers, a lawyer at the SAQ.

Food assistance is the SAQ’s corporate cause. In 2022, we became even more deeply involved in the cause by partnering with the Cuisine collective Hochelaga-Maisonneuve (CCHM), which provides food, reduces isolation and helps the needy to overcome adversity. A look into a partnership that’s changing the world and inspiring pride!

For several years now, local artisans have been innovating to create one-of-a-kind spirits. Jean-Philippe Bouchard from Distillerie du Fjord and Marchel Maihot from Distillerie Grand Dérangement tell us how they succeeded in capturing the soul of Quebec’s terroir in their products.

Did you always want to live under the spotlight? For some of our employees, it’s a dream they’re living while also holding an in-store job. A look into the working and artistic lives of two SAQ cashier-salesclerks, Pascal Asselin (aka Millmetrik) and Carl Campeau.

In the spectacular setting of Lake Garda, a handful of vineyards are the source of authentic and original wines. Some of Italy's most famous wines, such as the precious Amarone, are produced here. Discover this magnificent region by following the steps of the Zenato family.

"Have your Inspire card?" A question asked millions of times in stores since 2015, when Inspire was introduced. But why have a personalization program at all? Dominique Bonin and Ariane De Warren, relational marketing experts at the SAQ, answer the question

Sicily is a land of contrasts where the variety of soils and climates produces a wide range of wines that will satisfy both lovers of fresh whites and sun-drenched reds. Discover the diversity of the Sicilian territory through the wines of the Cusumano family.

What could be more festive than a glass of bubbly? Listen to two experts on the subject, Simon Bourbeau and Guénaël Revel, discuss the growing popularity of sparkling wines in Quebec and around the planet.

For over 800 years, the Ricasoli family has been at the centre of the history of one of the world's most famous wines: Chianti. Follow us on a journey through the history and wines of the Ricasoli family.