Profiles

As the Quiet Revolution was unfolding, a revolution in consumption habits seemed to be on the horizon, and the Régie des alcools had every intention of being a part of it.

There’s no cutting corners at Menaud. Driven by authenticity, local craftspeople develop products that don’t skimp on quality.

Inspired by the quality of homegrown products from across the province, Cirka became the first Québec microdistillery to produce spirits from grain to glass.

One of the most admired wine producers in the world. A wonderful recognition for a family estate, 5 generations strong. But the influence of Bodega Torres extends far beyond its wines...

Beyond the Margarita, the popularity of this Mexican gem comes in many great varieties.

At the end of the 19th century, a temperance movement was born in the United States, in Canada, and even here in Québec. It was a very simple idea: limit, if not abolish, the sale and consumption of alcohol.

Winemakers do not work alone. There’s a whole slew of professions involved in the wine business. Here are a few that might not necessarily immediately come to mind…

The alcoholic beverage market has changed a lot since the contraband era, which was ruled by the likes of Al Capone and cie. In Québec, these changes are in large part due to the creation of the Commission des liqueurs.

History reveals that the relationship between women and alcohol had quite its ups and downs. Let’s go back in time and take a closer look at this evolution!

Bordeaux is a wine lovers’ destination that’s not to be missed. Here’s a glimpse of this wine region, whose producers hold a worldwide reputation.

Spotlight on Beaujolais! Portrait of a region that delivers much more than just easy-drinking wines.