Profiles

Did you always want to live under the spotlight? For some of our employees, it’s a dream they’re living while also holding an in-store job. A look into the working and artistic lives of two SAQ cashier-salesclerks, Pascal Asselin (aka Millmetrik) and Carl Campeau.

In the spectacular setting of Lake Garda, a handful of vineyards are the source of authentic and original wines. Some of Italy's most famous wines, such as the precious Amarone, are produced here. Discover this magnificent region by following the steps of the Zenato family.

"Have your Inspire card?" A question asked millions of times in stores since 2015, when Inspire was introduced. But why have a personalization program at all? Dominique Bonin and Ariane De Warren, relational marketing experts at the SAQ, answer the question

Sicily is a land of contrasts where the variety of soils and climates produces a wide range of wines that will satisfy both lovers of fresh whites and sun-drenched reds. Discover the diversity of the Sicilian territory through the wines of the Cusumano family.

What could be more festive than a glass of bubbly? Listen to two experts on the subject, Simon Bourbeau and Guénaël Revel, discuss the growing popularity of sparkling wines in Quebec and around the planet.

For over 800 years, the Ricasoli family has been at the centre of the history of one of the world's most famous wines: Chianti. Follow us on a journey through the history and wines of the Ricasoli family.

The SAQ has a network of more than 400 stores across Quebec. Our store planning teams spend a lot of time thinking about the in-store experience and making sure every store construction or remodelling project is an opportunity to reduce our environmental footprint.

Like the American society, it is the diversity of the styles of American whiskey which makes its wealth. Discover the history and the multiple facets of whiskey made in the USA.

The Jeanjean family has been cultivating vines in the Languedoc region for 6 generations. Today, they are at the head of several vineyards in the area and produce a variety of wines, all of which provide a great deal of pleasure. Discover the wines of the Languedoc through this great family history.

Because we believe that before drinking well it is essential to have enough to eat, we have made food assistance our corporate cause. Listen to Martin Munger, General Manager of Food Banks of Quebec, Élaine Coté, General Manager of Moisson Québec and Armand Kayolo, General Manager of Moisson Outaouais.

Long in the shadow of Italy's great regions, Puglia is increasingly attracting attention thanks to its spectacular beach coastline, its gastronomy rooted in tradition and the quality of its wines. Follow us on this journey through the history, land and wines of Puglia.

Our customers’ desire for discovery is matched only by our employees’ desire for learning. To ensure that the interaction between customers and employees is rewarding, the SAQ offers as much information as possible on the products to its employees through various training sessions.