Episode 13 | Pop goes the bubbly!

For several years now, local artisans have been innovating to create one-of-a-kind spirits. Jean-Philippe Bouchard from Distillerie du Fjord and Marchel Maihot from Distillerie Grand Dérangement tell us how they succeeded in capturing the soul of Quebec’s terroir in their products.

Did you always want to live under the spotlight? For some of our employees, it’s a dream they’re living while also holding an in-store job. A look into the working and artistic lives of two SAQ cashier-salesclerks, Pascal Asselin (aka Millmetrik) and Carl Campeau.

"Have your Inspire card?" A question asked millions of times in stores since 2015, when Inspire was introduced. But why have a personalization program at all? Dominique Bonin and Ariane De Warren, relational marketing experts at the SAQ, answer the question

More refined offerings, better marketing and customers looking to “drink local”: Quebec beverage alcohol products are popular for a reason. Vintners, distillers and cider makers are crafting excellent products in your own backyard. And the success they’re enjoying is a source of great pride.

This long week-end, why not make the most of the last summer days and visit some of Quebec’s finest vineyards? Head out on the open road and discover our very own wine-growing regions.

The Rivière du Chêne winery is definitely one of the most well known in Quebec, thanks to the passion of its founder, Daniel Lalande.