Inspiration

Interview with Jacques Farcy, our President and Chief Executive Officer, discussing the SAQ, its place in Quebec and how he intends to make the company even better for society.

Rioja is one of the most prestigious wine regions and enjoys a well-established reputation. Under the DOC designation, its high-quality wines always seduce with their elegance and excellent aging potential. But there’s no reason with you can’t succumb to these cuvées right away.

Manu Ruiz expresses his creativity by mixing surprising cocktails. We challenged him to concoct three drinks using ingredients chosen at random. He graciously accepted and had fun blending local traditions with those of other places in the world.

It’s an ingredient you’ve tasted in many popular cocktails like martinis, Old Fashioneds, Negronis, and even Spritzes. And contrary to popular belief, vermouth is more than just that syrupy aperitif your grandparents used to drink. Thanks to local and international mixologists and producers, it’s making a big comeback.

Good news—there are plenty of fantastic alcohol-free and low-alcohol products you can serve for the holidays! Here are three cocktail suggestions to spice up your celebrations.

Thumb your nose at November’s gloomy weather and escape to the cottage with family or friends. And because games are a must by the fire, we’ve got 9 spirit suggestions and cocktail ideas to sip while you play or enjoy the sweet art of farniente.

It’s often said that we eat first with our eyes. In the spirit of boosting your cocktails’ visual appeal, here are three mixologist tricks for serving up drinks that’ll really make a splash!

Prices! A touchy subject for the SAQ and customers alike. What are the factors causing prices to fluctuate and what bargaining power does the government corporation have? We take a look at these questions with Édith Filion, Vice-President and Chief Financial Officer, and wine expert Alain Pérocheau, who also pens the Hippovino blog.

For a fun fall evening at home, we propose embarking on a little US West Coast trip through 5 varieties, from Pinot to Merlot. On top of becoming somewhat of a wine pro with these main grapes, you’ll find pairing ideas to sharpen your skills as a chef as well.

We often talk about aperitifs, but the end of the meal is just as important. That’s when we linger at the table to chat around a decadent finale, whether dessert or cheese, with no other dish or commitment in sight. Spotlight on port, to take you from start to grand finale.

It inspired 19th century poets and artists, and was banned, then legalized 100 years later. Absinthe is still shrouded in mystery to this day—but local distillers are doing their best to crack the code! Here are the secrets behind a spirit that’s winning over a growing number of Quebecers.

He has unfortunately left us, but the one who has always supported him in life and in the destiny of the estate perpetuates the mission they had given themselves together: To make remarkable wines from unusual grape varieties and techniques.