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The spirit of
since 1921

One hundred years of celebrating together

Video in French only, you may switch to English subtitles.

Happy New Year!

Last year was one for the books, and we're all ready to turn the page. The next one will be just as memorable, this time for all the right reasons. In 2021, we're wishing each other a much better cuvée.

A message from Catherine Dagenais

The President and CEO launches the 100th anniversary celebrations with pride.

100 years of history told by Laurent Turcot

Follow the four-episode webseries

Episode 3: The irresistible ascension of wine

Episode 2: From the Quiet Revolution to the Société des alcools du Québec

Episode 1: From prohibition to Commission des liqueurs

100 years of inspiring stories

Anecdotes and memorable moments through time. 

Interview with the viticulture pioneer of Québec

Christian Barthomeuf is the first person to ever grow vines for commercial purposes in Québec, he is also the man behind ice cider. We meet him on his very biodiverse land.

The 1960-1970's with Michelle Labrèche-Larouche

The 1960s and 70s were very fertile for Michelle Labrèche-Larouche, and we don’t just mean in her love life! The 82-year-old, who wrote about the 40 men in her life,  takes a look back at those rampant years.


Join the celebrations throughout the year.

Carnaval de QuébecCarnaval de Québec

Celebrate winter in Québec City

Mondial des cidresMondial des cidres

Raise a glass to ciders

Montréal en lumièreMontréal en lumière

Foodies rejoice


2.0 edition