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100 years of good advice

The SAQ’s 100th anniversary also means 100 years of passionate advisors. That’s why we gave the floor to Marika Milo, an advisor for the past 32 years. Find out what she loves about her job, the biggest change she’s seen in her career, her first time working remotely, and her best piece of advice!

Marika Milo

Today, we’re introducing you to Marika, advisor at the St-Sauveur store. In her 32 years with the SAQ, she’s had a front-row seat to see how Quebecers’ tastes have evolved, especially when it comes to spirits, her greatest passion. #SAQ100Years #100YearsOfGoodAdvice

“Twenty years ago, spirits were for old-fashioned types. Not anymore!”

Marika Milo
Advisor - St-Sauveur store

Michel Beauchamp

Do you know your advisors? Meet Michel, advisor at the Beaubien store, who recently celebrated 30 years with us! #Vinfluenceur in his spare time, @mikebo is a wine lover with a penchant for Beaujolais. His mission: to help make his customers look like rock stars thanks to their wine choices. #SAQ100Years #100YearsOfGoodAdvice

“I think that wine is now cooler than ever. I’d say wine has become very sexy in the past 10 years.”

Michel Beauchamp
Advisor – Beaubien store

Stay tuned, we'll present you more advisors over the summer.

Vox PopVox Pop

Quebec has spoken

We’ve had the spirit of sharing for 100 years now. On May 1st, we celebrated this milestone by reaching out to Quebecers and asking the real questions.

What bottle would you get to celebrate your 100th birthday?

Alain Léger, 62 years old.Alain Léger, 62 years old.

"If I make it there, it’ll be the most expensive scotch."

Did you know that the SAQ is actually 100 years old?

Albenie Doironn, 77 years old.Albenie Doironn, 77 years old.

"No...
Oh, of course!"

100 years of stories

Everything you need to know about our history. 

Catherine DagenaisCatherine Dagenais

A century of sharing

Catherine Dagenais, President and CEO of the SAQ, proudly evaluates the past year and presents her strategy for the future.

100 years

Everything you need to know about our history. 

Limited EditionsLimited Editions

Celebrate with a
one-of-a-kind
collectible cuvée

100 years of history, in brief100 years of history, in brief

1921 to 2021
Discover the SAQ's
every decade

In the media

Across Quebec, the press is celebrating our anniversary.

CTV NewsCTV News

A century-old toast to the SAQ