for the future
shared some of
Greener, more immersive, more human, more open to the world--the SAQ has room to grow and progress in the next 100 years. Hear some great ideas from people who decided to try their hand at a little futurology.
Immersive experiences will transport customers to the vineyard of the product they’re trying.
- Liza Frulla
The SAQ of the future will first and foremost promote producers from the local scene.
- Laurent Saulnier
The SAQ will both allow Quebecers to discover products from all over and introduce Quebec products to people across the globe.
- Stéphane Modat
Chef, restaurant Le Clan
I walk into the SAQ of the future and see a range of cultural backgrounds represented.
- Marissa Leon-John
In the future, the SAQ will send discovery boxes to customers so they can explore new products suited to their tastes.
- Julie Lacoursière
Every location will be a living, breathing entity, with flowerbeds and plants that attract pollinators.
- Angélique Sigouin
Are there women making wine and fine spirits? In 100 years, that’s a question people would be embarrassed to ask.
- Anne and Catherine Monna
Everything you need to know about our history.
Why volunteer? It’s a question that our busy lives make hard not to ask… Yet when we talk to actual volunteers, the answer is always the same: “Volunteering does me a world of good, and I feel like I’m making a difference in the lives of others.” Not surprisingly, scientific studies show that volunteering rewards people with a sense of accomplishment and well-being.
From cashier to manager, Jacqueline Cloutier discovered a love for wine that she passed on to her son through good bottles and travel. Today, her grandson takes on the family torch as an expert in spirits. Portrait of a passionate family.