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We're 100
years old,
officially
The SAQ was created May 1, 1921.
The spirit of sharing magazine, special edition
Get your collector's issue, in-stores May 1
Virtual event
On May 13, celebrate our 100th anniversary with local producers.
Cuvées to collect
Products you love, dressed to the nines for our 100th.
100 years of inspiring stories
Interviews reveal anecdotes and memorable moments.
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Read moreInterview with the viticulture pioneer of Québec. Christian Barthomeuf could have been a photographer, mechanic, producer, or even a goose breeder.
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Read moreThe 1960s and 70s were very fertile for Michelle Labrèche-Larouche, and we don’t just mean in her love life! The 82-year-old, who wrote about the 40 men in her life, takes a look back at those rampant years.
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Read moreCatherine Dagenais, President and CEO of the SAQ, proudly evaluates the past year and presents her strategy for the future.
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Read moreTo say that the SAQ is a part of the Zarife family would be an understatement. If you were to ask Emilia Zarife, she would say that the distribution centre on Tellier Street in Montréal’s east end is her second home.
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Read moreMichel Leblanc has been working at the SAQ Cap-aux-Meules store for 42 years. Nothing gets by the store manager — one of 15 employees with the most seniority in the Crown corporation network.
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Read moreOn the cusp of a new millennium, all the stars were aligned for a shift to occur in the world of gastronomy. Martin Picard played a big part in this transformation with his Au Pied de Cochon restaurant.
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Read moreFrom theatre to cinema to the small screen, Marc Messier took on numerous memorable roles in the 80s and 90s. The actor has a thirst for celebrating and an appetite for good food, both of which he indulges in while filming!
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Read moreIn celebration of the SAQ’s 100th, the prolific and talented mixologist Patrice Plante, Monsieur Cocktail, created a festive cocktail that’s 100% local!
100 years
Everything you need to know about our history.
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Read moreHistorian and columnist Laurent Turcot tells all about 100 years of the SAQ through a web series of four videos. Watch all of them with a glass of your favourite cuvée.
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Read moreThe alcoholic beverage market has changed a lot since the contraband era, which was ruled by the likes of Al Capone and cie. In Québec, these changes are in large part due to the creation of the Commission des liqueurs.
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Read moreAt the end of the 19th century, a temperance movement was born in the United States, in Canada, and even here in Québec. It was a very simple idea: limit, if not abolish, the sale and consumption of alcohol.
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Read moreHistory reveals that the relationship between women and alcohol had quite its ups and downs. Let’s go back in time and take a closer look at this evolution!
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Read moreWith the discovery of New World wines, the locavore movement, and the emergence of technological tools giving access to a ton of local and international products, the new millennium is filled with promise!
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Read moreFrom new Beaujolais to exclusive Bordeaux and Port, wine was taking up more and more space at the SAQ, at a time when culture and the wine market all over the world were undergoing a complete transformation.
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Read moreA look at the trends that have marked this past year and those to come.
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Read moreAs the Quiet Revolution was unfolding, a revolution in consumption habits seemed to be on the horizon, and the Régie des alcools had every intention of being a part of it.
