Episode 8 | Quebec wines

Wining and dining have exploded in Quebec in the last few decades. Today we explore the evolution of tastes and wine with two leading figures in Quebec gastronomy: Lesley Chesterman and Jean Aubry.

Wining and dining have exploded in Quebec in the last few decades. Today we explore the evolution of tastes and wine with two leading figures in Quebec gastronomy: Lesley Chesterman and Jean Aubry.

How to adapt to customers’ changing needs and plot our way though demographic shifts and an unstable economy while incorporating new concepts for satisfying our customers? That’s the question we put to Isabelle Dufour, the SAQ’s Vice-President, Sales Network Operations, and Carl Boutet, retail industry and consumer science expert, professor, speaker and columnist.

More refined offerings, better marketing and customers looking to “drink local”: Quebec beverage alcohol products are popular for a reason. Vintners, distillers and cider makers are crafting excellent products in your own backyard. And the success they’re enjoying is a source of great pride.

Why not make the most of summer and visit some of Quebec’s finest vineyards? Head out on the open road and discover our very own wine-growing regions while taking in the beautiful scenery.

The Rivière du Chêne winery is definitely one of the most well known in Quebec, thanks to the passion of its founder, Daniel Lalande.