At the Quebec government’s request, we are removing all U.S. products from our store shelves and from the SAQ.COM website starting today, and we will stop supplying agencies, grocery stores, bars and restaurants. We will also cease importing all American products intended for the Quebec market. This includes wines, spirits, locally bottled American products, and beers in transit intended for brewers. Finally, we are also suspending all promotions of these products and their highlighting in our communications to customers.
In our stores, U.S. products will eventually be replaced mainly by Quebec and Canadian products, depending on availability. This extensive operation will take a few days to complete.
In the meantime, let us remind our customers that they have access to many products from here and from around the world to which they can turn.
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