Montreal, August 31, 2023 – With inflation-driven demand for food assistance continuing to rise and the return to school well underway, Food Banks of Quebec (FBQ) needs you!

That is why, from August 31 to September 6, a new campaign will be held across our store network. During the campaign, SAQ customers and all Quebecers are encouraged to support the FBQ at any of our some 400 stores or online.

Four easy ways to help:

  • Buy a Quebec product – the SAQ will donate the equivalent of one meal to the FBQ;
  • Make a donation at the checkout counter of an SAQ store;
  • Donate online on the Food Banks of Quebec website;
  • And, as always, buy an SAQ wrapping product because part of the proceeds goes directly to the FBQ.

The involvement of SAQ store employees: key to the campaign’s success
“I’m delighted to maintain the SAQ’s historic commitment to the FBQ, currently standing at more than 14 years,” said Jacques Farcy, President and Chief Executive Officer of the SAQ. “I join all SAQ employees in continuing to support our corporate cause. For me, it is unthinkable that people living in 2023 are dealing with food insecurity. With the enthusiasm that drives all our in-store teams, I’m convinced we’ll succeed in making a difference and providing assistance to thousands of Quebecers.”

Invaluable support for the FBQ
“Year in, year out, we know we can count on committed partners like the SAQ and its employees and customers,” said Martin Munger, Executive Director of the FBQ. “The issue of food security is one that is very present in the province, and the involvement of the employees of the SAQ’s 400 stores will have positive consequences for each of the Moisson organizations across Quebec. Thank you to SAQ customers and to Quebecers for being so generous campaign after campaign.”

About Food Banks of Quebec
The Food Banks of Quebec (FBQ) network is present throughout Quebec with its 32 regional members, many of which operate under the Moisson name. They provide nutritious foodstuffs to 1,200 affiliated community organizations delivering food assistance to more than 670,000 persons a month. Since 1988, the FBQ has made it possible for resources, expertise and information to be pooled to fight food insecurity and alleviate hunger among vulnerable populations. https://banquesalimentaires.org/en/