The SAQ has completed its third and final campaign of 2022 in support of Food Banks of Quebec (FBQ). Between November 24 and 30, customers visiting SAQ stores were encouraged to make a donation at checkout or buy a wrapping product, with a portion of the proceeds going directly to the FBQ. Together, the two initiatives raised a total of $670,916, which will be used to assist people dealing with food insecurity in every region of Quebec.

“Once again, our customers have responded generously to the call,” said SAQ president and chief executive officer Catherine Dagenais. “All the funds raised during this campaign will go directly toward helping the FBQ and dozens of organizations across Quebec that provide food assistance to those in need. I also want to thank all our store employees. Without you, without your involvement, the campaign wouldn’t have been such a success. Your participation clearly reflects the SAQ’s values.” 

Food insecurity on the rise throughout Quebec

“About two-thirds of the some 1,200 organizations served by the FBQ network report that they have experienced supply shortages in the food they receive from their usual sources over the last year,” said Martin Munger, Executive Director of Food Banks of Quebec. “That’s huge! Many thanks, then, to the SAQ and its customers and employees, who have yet again come through to help us support persons affected by food insecurity at this critical juncture.”

Loyal support for 13 years

The generosity of its customers and involvement of its 7,000 employees have enabled the SAQ to channel more $14 million into the FBQ network since 2009. The funds are used not only to meet the requests for assistance that the FBQ receives but also to support projects to acquire the equipment needed to carry out its mission. The SAQ is proud to be the FBQ’s leading financial partner.

About Food Banks of Quebec

With its 19 Moisson and other regional members, the Food Banks of Quebec (FBQ) network is present throughout Quebec. They supply nutritious foodstuffs to 1,200 affiliated community organizations that in turn provide food assistance to more than 670,000 persons a month. Since 1988, the FBQ has allowed resources, expertise and information to be pooled to fight food insecurity and alleviate hunger among vulnerable populations. www.banquesalimentaires.org

About the Société des alcools du Québec (SAQ) 

Created in 1921, the SAQ imports, distributes and sells a broad range of wines, beers and spirits. Its sales network comprises 410 stores and 426 agency stores located throughout Quebec as well as a transactional website, SAQ.com. Driven by the passion and know-how of its 7,000 employees, the SAQ offers Quebecers a world of discovery, with nearly 44,000 products from 3,700 suppliers in 76 countries. In fiscal 2021-2022, the SAQ remitted more than $2.0 billion to the Quebec government and supported more than 250 organizations and events while also ensuring its business activities respected local communities and the environment.