In 2022, Food Banks of Quebec (FBQ) recently responded to a record-setting demand: 2.2 million food aid requests in a single month, a first in the FBQ’s history. 62% of member organizations reported food shortages at their usual supply sources, forcing most to purchase supplies. Never before have requests for food assistance reached such levels. What’s more, due to the current economic uncertainty, demand is almost certain to continue growing.

This unprecedented pressure on the FBQ and its member organizations is being experienced across Quebec. The situation is unique: rising demand, an inflation-driven spike in operating costs, problems sourcing foodstuffs in sufficient quantities and a shortage of labour and volunteers, among other things.

That is why, in the run-up to the long Easter weekend, when many Quebec families will unfortunately not have the opportunity to sit down to a table full of food, the Société des alcools du Québec (SAQ) is again asking its customers to show their solidarity and generosity.

Specifically, from April 6 to 12 inclusive, every SAQ customer and all Quebecers are encouraged to support the FBQ in any of our some 400 stores and online.

4 simple ways to help:

  • Make a donation at the checkout counter of an SAQ store.
  • Buy a Quebec product: the equivalent of one meal will be donated to the FBQ.
  • Contribute online on the Food Banks of Quebec website.
  • And, as always, buy an SAQ wrapping product because part of the proceeds goes directly to the FBQ.

A cause embraced by SAQ employees across Quebec

“For 14 years now, our employees have been taking this cause to our customers in every region of Quebec,” said Catherine Dagenais, President and Chief Executive Officer of the SAQ. “Our in-store teams challenge other teams to outraise them while many employees get involved locally and do volunteer work in food assistance organizations. This generosity at the SAQ reflects our deep values.”

Essential help for the FBQ

“We’ve said it often since the start of the pandemic: food assistance organizations play a vital role in strengthening our social safety net,” added Martin Munger, Executive Director, Food Banks of Quebec. “That’s especially true during this time of high inflation, which makes even more Quebecers vulnerable. And that is why we’re delighted to be able to count on committed partners like the SAQ and its employees and customers, who provide invaluable support whatever form their contribution takes. Thank you so much for helping us make a difference!” 

About Food Banks of Quebec
With its 32 Moisson and other regional members, the Food Banks of Quebec (FBQ) network is present throughout Quebec. They supply nutritious foodstuffs to 1,200 affiliated community organizations that in turn provide food assistance to more than 670,000 persons a month. Since 1988, the FBQ has allowed resources, expertise and information to be pooled to fight food insecurity and alleviate hunger among vulnerable populations.