"We have the necessary know-how to deliver a quality product. Products are bottled in the same way they would have been elsewhere, but this approach creates local jobs," explains Stéphane Denis, Account Manager, supply management at the SAQ. He specifies that these products generate major benefits for Quebec’s economy, as the entire final assembly, preparation, labelling, and bottling processes are all performed locally.
In the past, having the wine bottled at the estate was a way of guaranteeing the product’s origin and the fact that no one had altered or replaced the product from a renowned estate. In the current wine market, there are now many other ways to ensure the origin and traceability of the products.
For Stéphane Denis, being open to locally bottled products is also a question of habit. In regions like Scandinavian countries or the United Kingdom, he points out, a good portion of wines sold locally are bottled locally, often in alternate containers like the bag-in-box, whose environmental impact is also less than that of glass2. “In the UK, 44% of all wines sold on the market are bottled locally,” he specifies, with supporting data on hand. There too, several very popular products are bottled locally… Cheers to the local economy!
2According to a 2011 study on life cycle by CIRAIG, bag-in-box (or BIB) packaging in Quebec is not environmentally advantageous compared to importing products already BIB packaged.