Inspiration

It inspired 19th century poets and artists, and was banned, then legalized 100 years later. Absinthe is still shrouded in mystery to this day—but local distillers are doing their best to crack the code! Here are the secrets behind a spirit that’s winning over a growing number of Quebecers.

He has unfortunately left us, but the one who has always supported him in life and in the destiny of the estate perpetuates the mission they had given themselves together: To make remarkable wines from unusual grape varieties and techniques.

What does a meadow, a river or forest taste like? That’s a prickly question. One we boldly try to answer by exploring the province in the hopes of discovering Quebec’s taste profile, a bit like a large herbarium of flavours and aromas.

Are you familiar with the SAQ Inspire app? Maybe you downloaded it… but have never really used it. Well, you’re missing out! Tech expert Denis Talbot, host of the M. Net TV show, is here to share his best tips and tricks in four fun little clips.

The change of season is subtle but it’s there; you can feel it in the air. For foodies, autumn might be the most beautiful season because markets are full of freshness, yet it feels appropriate to go back to slow-cooked dishes. Paired with a chianti, it’s enough to rejoice over cooler days.

What happens when a numbers gal gets together with a sales floor guy to talk trends? Listen to this episode and find out! Merchandising Strategy Specialist Isabelle Gaudet chats with Samuel Dubois from the Rue Papineau SAQ Sélection, who also leads the ITHQ’s trends workshops.

At the top of vodka sales, Smirnoff is getting a makeover with lighter PET packaging. Will you reach for its new plastic bottle? The arguments are certainly convincing.

Barbecue season is far from over, thankfully. To accompany your grilled anything, set your sights on wines of Portugal. With such diverse regions and styles, it's impossible not to find a corner of this country to inspire your next masterpiece on the grill.

Annually crowning the best cheeses in Quebec, Sélection Caseus remains to this day the only competition to recognize and promote local cheese factories. Discover the winners and the ins and outs of this prestigious competition held on September 6th.

Great wine always tastes better with great company. Do you like having friends over to share the joy of vino? Here are a few out-of-the-box ideas to host a wine tasting your guests won’t soon forget, whether you’re celebrating something special or simply discovering a new varietal.

At Entre Pierre et Terre in Franklin, in Montérégie, not only do owners Michelle Boyer and Loïc Chanut turn their orchard fruit into cider, wine and spirits, they also find ingenious ways to make sure nothing goes to waste.

At the corner of Chapleau and Masson in Montreal’s Rosemont neighbourhood, Lilian Wolfelsberger is constantly experimenting. The co-founder of Distillerie de Montréal took us behind the scenes in his lab and revealed the creative process behind his chocolate and pineapple spirits.