Since hitting store shelves, Australian wines from the 19 Crimes series has stood out for their original name and intriguing labels. So what’s the story behind these bottles? Between 1788 and 1868, the British Empire published a list of nineteen crimes that would result in citizens being exiled. During that time period, a total of 165,000 British convicts were banished to Australia. Now, Treasury Wine Estate is bringing history to life with their living wine labels that let you experience augmented reality (AR) via your smartphone. By downloading the free app, you can discover this mysterious universe and watch as the exiled come to life and tell their side of the story. History buffs and inquisitive minds – get ready for an evening of fun facts and mind-blowing AR!
Download the free app: livingwinelabels.com. Place your phone in front of the label and watch as it comes to life!