Recycling has been a part of Quebecers’ habits for quite some time, as we become more and more aware of our carbon footprint. So it comes as no surprise that canned wine has recently gained in popularity. With its practical format and affordable price, canned wine fits in perfectly with the “drink in moderation” trend (see below) that’s in full swing. Now all that’s left to do is cross our fingers that more winemakers hop on board so that the SAQ can start offering a wider variety of these eco-friendly wines!
Ready-to-drinks are, without a doubt, the latest trend to emerge. Practical, low in alcohol, and available in a wide range of flavours, ready-to-drink cocktails have never been so popular. Plus, there is a large selection of Québec products to choose from. Whether it’s for happy hour, a picnic, around a fire, or while cooking, they can be enjoyed straight out of the can or in an ice-filled glass for maximum freshness.
Eat better, drink better
The SAQ doesn’t just keep up with wine trends. It is committed to going that extra mile and adapting to Quebecers’ priorities. In the Montréal Beaubien location, wine advisor Michel Beauchamp can testify to this: “Consumers’ tastes have changed; they’ve evolved, have become more specific. People are much more open to discovery than before. They inform themselves, they travel. Quebecers want dry wines. They scrutinize a bottle’s sugar levels. Drinkability and digestibility are important factors.”
The fact of the matter is that Quebecers’ tastes are changing as much as their lives are diversifying. People are more informed than ever and seek out niche products that correspond to their habits. We only have to think about our diet to see that this is true. Thirty years ago, we all pretty much ate the same thing. Today, you’ve got your vegetarians, vegans, organic, keto, paleo, gluten-free eaters, those who watch their sugar intake, etc. Many of these trends have influenced producers and winemakers, who today offer organic, biodynamic, vegan, low-sugar, and low-alcohol wines. And the SAQ now takes care to indicate a wine’s alcohol level, sugar level, and whether or not it is certified organic.